I Do Web Marketing

One of the most effective marketing tools you can utilize is Pay Per Click (PPC) Marketing. There are two that I highly recommend, and that is because they are the two most used search engines in the world. That is Google and Yahoo, and they have programs called AdWords and Overture’s respectively. They both function in the same way, but for brevity’s sake we will use Google’s AdWords in this example..

The first thing you will want to do is sign up for your account. This is free to do. It will take a couple of days to confirm your account. They will make a small deposit, and you need to confirm the amount of that deposit. From there, you will name your campaign and then write your small ad. This ad needs to be catchy, and provide everything you want to convey. You do NOT want to be misleading, because this will only cost you money. Remember, this is pay PER click.

After having your ad in place, you need to decide the keyword phrases you want this ad to appear under. This allows you to draw targeted traffic, and you really cannot be any more targeted than this. You want to carefully select these keywords, and google has a nice option to filling out more keywords based on a few that you provide. There are also helpful tools to help you choose the ideal keywords for your campaign.

Once you have your campaign ready, go ahead and activate. You will need to pay close attention to which ads are successful. If you are having 10,000 impressions (which is how many times your ad has been displayed) per day, and 0 clicks, than it may not be the right ad to display for that keyword. Having said that, if you’re getting 10,000 impressions and 5,000 clicks, but 0 sales, than again you may not have the right ad in place.

PPC can be a very effective method to driving targeted traffic to your web site. It can also be very costly if your ads are not placed correctly. If you are just starting out with this method, I suggest starting small. You don’t want to get in over your head in costs. Of course, I would always suggest consulting with a professional as well. As usual, this type of service is offered as part of our internet marketing package!

So you have your web site up and running. You are happy with the way it looks, and have shown your friends, family and associates. However, you’re getting 3 hits a day and they are all from people directly entering in your URL. You go to google and type in your website’s name and nothing shows up. So you ask yourself, “What is the problem?”

Well, one of the problems is you or your web developer did not submit your web site to search engines! This may take some time, but it will be worth it. At Novel Concept Studio, we have a search engine submission package which sends your site to 90 search engines. This comes as part of our internet marketing package.

The most important search engines are the major ones like google, yahoo, msn, etc. However, you will want to submit your site to as many as possible as it will never hurt. Provided that you are on the major search engines, most of the smaller search engines will pick up on your site automatically.

On many search engines, you will be asked for a sitemap. The sitemap is important, because when search engines visit your website (aka crawling), they will need to know where to look. The Sitemap guides the search engines through your website. This is also how search engines know how to index your website. Meaning, they will understand the hierarchy of how your website is laid out. This helps to ensure your sites are properly displayed in search engines.

If you are a developer, or had your web site developed it is important to ask your developer to incorporate the sitemap. If not, most marketing firms will also generate one for you. This also comes with our internet marketing package and is done with the site optimization process.

If you have questions regarding the Search Engine submission process, feel free to contact us!

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.

This new blog will be updated on a regular basis with information regarding Novel Concept Studio and anything related to Internet Marketing, Search Engine Optimization, Search Engine Marketing, Web Development, Web Design, and anything else related to web presence for businesses.

It is our goal that you will find this information informative, and be able to utilize our services to help expand the marketplace of your business. After all, we don’t succeed unless you succeed.

Be sure and subscribe for the latest web marketing strategies and updates!

Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.