Archive for July, 2008

27
Jul

Writing Articles to Market Your Business

Writing articles is sort of similar to a press release. However, your goal is to not necessarily make news headlines. The goal of your article is to have it read by as many people as possible.

Any article should showcase your business and be a topic of discussion within your niche market. Like anything else, it is imperative that your article be filled with targeted keywords and contain links to your site. It is also important to ensure proper grammar is utilized.

Once your article is written, you will want to submit it to a quality article source. There are sites now like Digg, and Reddit, that allow users to rate your article. These services have thousands of hits per day, so if you are able to provide an original piece of content to these sites you could see a steady flow of traffic. There are also hundreds of article directories that you want to submit your articles to. These provide additional links back to your site as well. It is important to have your article proofread, before submitting this to any public site.

Again, this is also something offered through our internet marketing package at Novel Concept Studio!

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gravatar Writing Articles to Market Your Business internet marketing Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.
26
Jul

Choosing Your SEO Provider

In a follow up to a previous post about Black Hat SEO tactics, I thought it best to discuss your options on an SEO provider. Unfortunately, there are some companies out there who have given the industry a black eye. These companies have gotten websites blacklisted in search engines and do not provide an ethical service. It is an unfortunate situation, and one company is actually being sued by several of their customers for their tactics and Google is even helping in the process. I will not name the company, as they do not deserve to be mentioned. Just be forewarned though, that not all SEO providers are equal.

For large professional seo firms who have been established for 5+ years, you will see that their costs reflect this. They offer the same marketing package that we currently are listing at $1,750/month. However, their prices can range anywhere from $2,500 a month all the way past the $5,000 a month range. The reason for this is because of the overhead costs of these companies. They are bigger firms, therefore have bigger overhead. Novel Concept Studio is a small SEO firm, and therefore do not have the overhead costs. We like to take a personable approach to all of our clients, and this helps ensure repeat business with our clients.

Now, enough of the sales pitch. Here are some things you want to watch for when choosing your SEO Provider:

Do they do enough?
Site optimization and search engine submission is just part of the internet marketing process. This is by no means an on-going effort. You want to make sure your provider is doing something for that monthly payment.

What are you getting for your money?
Most good internet marketing companies will continuously offer one way link building. This is an on-going effort and one that pays off in the end. This requires several hours of work, so this is something you want to ensure your SEO provider is doing for you. Another on going effort that you should be receiving is in the form of press releases, articles, and blog posts. These also require extensive amounts of time. For press releases and articles, it takes just as long, if not longer, to handle the distribution aspect as it does to write the piece. If you are being charged a monthly fee for your internet marketing service, these features should come standard as part of that package.

Am I guaranteed of results?
Most internet marketing companies do not offer a money back guarantee for top results. The reason for this is, because there are things that are just out of the provider’s hands. Search Engine algorithms are constantly changing, and about 2 people in the world actually know what that algorithm is. Therefore, internet marketing companies are always striving to figure out the formulas for success. But with an ever changing algorithm, this formula is not always guaranteed and therefore SEO providers can’t guarantee that to their clients.

Now having said that, you may be guaranteed that the work is being done as stated. They may guarantee that they are able to acquire a set number of links, or guarantee that they will issue a set number of articles or press releases.

You want to ensure that your SEO provider is providing regular updates to you as well. This way you can track the progress of your internet business. For the most part, this is a pretty standard practice for SEO firms, but it is something to request. Always read through the full service agreement before signing. If they promised you something, you want to make sure it is in writing.

If you are reading this and not a customer of Novel Concept Studio, than I thank you for your time and would kindly suggest you visit our web site at www.novelconceptstudio.com. Should you choose another SEO provider, than I wish you the best of luck and would ask that you let us know why you chose to go another route.

08
Jul

Issue Press Releases

Press Releases can be an important part of your internet marketing campaign. The goal of a press release is to alert the media and possible consumers of news related to your company. Whether you are releasing a new product or service, have a huge sale, or anything else you feel is newsworthy. You may just get lucky and have someone from the media call on you to provide a story for their publication. That is the ideal turn of events.

There are several press release publications that will handle the distribution aspect of your press release. The key is having your press release written properly. You want the press release to contain a link back to your web site, and ensure that you always have your contact information filled out correctly in case a journalist does want to contact you. It can be devastating though if proper grammar is not utilized, and if things are not understandable. This is why it is important for someone to proof read your article before publication, or even hire a professional writer.

Luckily for you, this can all be taken care of through our internet marketing package at Novel Concept Studio!:)

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gravatar Issue Press Releases sem internet marketing Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.