Feb
Finished ReBranding of Novel Concept Studio!
It has been a little while since I have been able to create a worthwhile post for the I Do Web Marketing blog. This is due to the rapid growth of Novel Concept Studio so far in 2009. Things have gone so well in the early goings of 2009, that there are major plans in the works for the company coming soon. As businesses move to better spend their advertising dollars, SEO and internet marketing are at a premium right now and Novel Concept Studio is therefore thriving in the current economy
Last week Novel Concept Studio launched a new marketing plan geared for the small business owner. After partnering with templatemonster.com, Novel Concept Studio unveiled a complete web presence setup and ongoing marketing plan for $399.99/month. You choose a template provided by templatemonster.com, you’ll receive free customization for the template with the company logo and information, and then Novel Concept Studio will provide ongoing internet marketing services for that website. In today’s economy, having a web presence for your business is vital. This allows businesses to achieve that web presence for a relatively low cost. The amazing thing is we have not even begun our marketing of this product and things are going well with it already. Plans are for an April 1st marketing campaign launch with businesses in the Phoenix metro area.
Not only this, but Novel Concept Studio has also finished putting the touches on a complete rebranding process. Make no mistake about it, this has been a rather large undertaking. We wanted our tagline to be more of an emphasis, “Expand your web presence.” This tagline was then taken to the drawing board to enhance our logo for this message. So the new logo has been unveiled as well. This, of course, means completely disposing of all marketing material and stationery and having everything re-ordered! We felt the rebranding was necessary to achieve our long term goals. We wanted a logo and tagline that better represented our company’s focus and we feel this will set us up for higher levels of success. East Valley Creative did a fantastic job throughout this process and I highly recommend them!
It was also important to have the rebranding in place for the upcoming project over at www.novelseotools.com. The tools are being developed to be commercialized at an affordable rate for just about every webmaster out there. We have advertising lined up on several high profile websites and through a couple of webmaster and marketing magazines as well. Because of the anticipated exposure, it was important that our rebranding be completed soon. We are shooting for a Q2 release of the SEO Tools suite.
Alright, enough about that. Since the affiliate marketing series of posts I had in December was such a success, I’ll most likely be looking to compile another series here soon. Although I do want to go into more detail regarding the affiliate marketing process, I want to cover another topic here in this next series. I’ll come back to the affiliate marketing arena soon. If you have anything you want me to cover in great detail, let me know. I’m open to ideas. How about a series on Branding?:)
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.
Thanks! 
