# # # #This is part 2 of a 2 part series. To read the introduction to this topic, please read Part 1, which can be found here: http://www.idowebmarketing.com/converting-visitors-to-customers-with-conversion-optimization-part-1/
Conversion Optimization – This is a somewhat newer term that hasn’t yet gained the buzz that it will here in the next couple of years. It should be every website’s goal to convert 3% of their visitors to customers. Most websites are nowhere near this amount. In fact, most are even less than 1%. A conversion could be a sale of a product, a quote request, contact form, or just any action you deem has value to your company. Lets do some quick math on how much of an important piece this could be to a company’s bottom line.
Company ABC sells a product for $50. Lets say they get 200 visitors per day to their website. If they’re converting at 1%, they’re looking at making 2 sales which equals $100/day in sales. That is $3,000 a month in sales.
Formula for Conversion Rate @ 1% = 200 x .01 = 2 x $50 = $100 (per day) x 30 (days) = $3000
Now, after a full conversion analysis and applying necessary changes in how your website functions, lets say Company ABC goes from 1% conversion to 2%. This now equates to $200/day in sales. That is $6,000 a month in sales.
Formula for Conversion Rate @ 2% = 200 x .02 = 4 x $50 = $200 (per day) x 30 (days) = $6000
$9,000 a month if that conversion figure hits 3%.
Formula for Conversion Rate @ 3% = 200 x .03 = 4 x $50 = $300 (per day) x 30 (days) = $9000
So just based on this small company improving their conversion rate from 1% to 3% it could mean $6,000 in additional sales. This was money that Company ABC was leaving on the table. They did not have to hire anyone, did not have to create a new product line, did not have to develop a new marketing plan, they just sold more of what they had simply because their website was set up to properly convert visitors to customers.
Nielsen Norman Group provides this type of analysis and has some details that can be found here: http://www.nngroup.com/services/testing.html
You may have noticed they charge anywhere from $22,000 to $40,000 for this assessment. How can they charge so much? Well, they’re customers are the likes of Dell, Adobe, Google, etc. So these high costs can easily be justified with even the slightest statistical improvements. These companies aren’t making just 2 sales a day. If Dell improves their conversion rate and now sells 6 more laptops a day, they’ve more than paid for the conversion cost in one month’s time. You can see why this would be a worthwhile investment.
We knew this went away from our approach of having 100% appeal to all businesses, so we’ve brought this price down to a modest $1,000 and is included in our Bronze packages and above. So now any company can reap the rewards of improved conversion analysis as a catalyst to improving their sales.
Have questions? Be sure and post them in a comment so others can benefit as well!
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.With the recent rebrand of SEORCHERS, we wanted to shift our focus away from web development and concentrate solely on SEO and internet marketing.
However, we wanted to really do more than just improve search engine rankings. After all, that’s what most SEO Firms claim to do. In our opinion, SEO without conversion is just traffic without sales. Frankly, we expect if our clients are going to be truly successful with internet marketing, their campaigns need to place an equal amount of strategy into what happens once vistor’s land on their website.
The reason? You have about 3 to 5 seconds for a visitor to decide whether or not they will stay on your site. Each second longer, and each time they visit another page on a site – the better chance that company has of converting the visitor to a customer.
How can we be different? How can we stand out, in a positive way, in an industry that has more than its fair share of shady characters? These are questions we had to answer during the course of our rebrand. Furthermore, we felt our success as an SEO Firm was 100% tied to our partner’s (i.e. client’s) success with our SEO Services. So we packed our new found belief in this dynamic approach towards improving their ROI’s. This set us on our journey to begin educating both prospects and our current base of partners.
We needed to get all of our partners to see the big picture; because in order to maximize conversion rates of the websites we market, we had to look at how each visitor experienced their website. The truth was in almost every instance changes needed to occur and website owners had to be open to making critical decisions that would help increase their opportunities.
But how? By working directly with a knowledgeable conversion specialist!
In Part 2 of this post, we’ll take a closer look at the actual art of conversion optimization! You can read part 2 here: Conversion Optimization Part 2.
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.A rebrand effort that has been in the works for the last 45 days has finally been realized. As of June 1st, 2009 Novel Concept Studio now operates under the name SEORCHERS [surch-ers]. This was a needed process for us to realize our long term goals. The following is our press release:
NOVEL CONCEPT STUDIO OPERATES UNDER NEW NAME “SEORCHERS”
Novel Concept Studio, the internet marketing company dedicated to helping businesses expand their web presence, is changing their name to better reflect their company objectives. Under the new name SEORCHERS, the company will continue to help businesses improve search engine rankings and increase profits by making their websites more visible. The new name will symbolize the company goal of searching for potential dollars that companies are not currently realizing by making businesses easier to find on the web.
As a complete SEO company, SEORCHERS will offer internet marketing and SEO packages, competitive internet marketing strategies and management and protection of online reputation. They offer a free, no obligation analysis of current internet effectiveness as well as free subscription to their informative newsletter. A variety of marketing packages are available to meet individual business needs, with pricing beginning at $495 per month. With four out of five people finding businesses through the internet, it’s how businesses are found.
Upcoming features offered by SEORCHERS will include public access to their array of internet research tools as well as premium access to additional research tools that will be targeted to business owners and internet marketers for a monthly subscription fee.
SEORCHERS is dedicated to helping businesses define and meet their internet marketing expectations. They differentiate themselves by not only focusing on improving search engine rankings, but also improving conversion rates. Marketing packages above the basic level will now include full conversion analysis reports and can provide consultations to maximize website effectiveness.
The success of SEORCHERS is measured by the success of their customers. They are committed to understanding the marketing goals of each client by engaging in a detailed conceptualization process from the project’s outset to ensure customer satisfaction. In today’s competitive internet marketing climate, SEORCHERS strives to meet their company objective of helping each client increase their online exposure.
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SEORCHERS provides SEO Services and is an SEO Consultant for business owners.
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.
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