Nov
3 Tools to Help You Generate B2B Leads
One consistent challenge that B2B companies face is lead generation. There are numerous ways to generate leads for your business. You can generate new business from direct mail, email, cold calling, SEO, social media, networking, referrals, and a host of other methods. Those are all methods that have entire book collections dedicated to them. What I want to discuss are some tools that are online for B2B companies to leverage in order to generate more leads and sales.
The following tools will help you generate call lists, email lists, and direct mail lists:
Jigsaw
Jigsaw is a directory of business contacts. These contacts are entered and updated by actual users of the system. By uploading contacts, you receive credits to attain other contact information. You can also choose to purchase these credits outright. The nice thing about this method is that you can actually target which individual companies you want to pursue, then decide which employee level you are wanting to reach. You can gather contact details for their IT department, marketing department, CEO, etc.
Website: www.jigsaw.com
infoUSA
infoUSA works well because you can go after accounts with just emails. You then get to target industries, company size, location, etc. Emails are sent through their system, and you can log in to track open rates, click through rates, etc. The only problem with this data is you do not own it, and you do not actually get to see any of the contact information.
Website: www.infousa.com
SalesFuze
This is now a service that my company, SEORCHERS, offers. This was a solution we used in-house to generate leads for our SEO business. We decided to offer this to other B2B professionals as well as local marketing agencies. You simply sign up, submit your targeted industries and locations, and you’re done. You will receive an email back with a csv file that can be imported into any CRM. You get companies, phone numbers, emails, and more.
Website: www.salesfuze.com
What are some other tools you use to generate leads? Have you tried any of these? What are your thoughts?
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.Related posts:
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Interesting tools! Linkedin is helpful but not quite as efficient.
Nice list, Justin. I’ll have to check these out. LinkedIn is hard to work with, I’ll agree with that
Darren
Great list of generate lead tools. I’m new to this so I learned a lot from your post Justin.
Thanks for putting this together, Justin. I had heard of Jigsaw and infoUSA before, but never used them for the purpose of lead generation. SalesFuze is new to me and I’ll definitely be checking it out.
Thanks Melanie. Be sure and let me know how useful you find SalesFuze, as this is very much a beta program!
Linkedin is great for work partnership. I found few guys and we did some JV together.
I have not used any of these tools and I am yet to understand how they work. They however seem to do a very good job and may help internet marketers an lot.
Great list of tools Justin! Jigsaw is an awesome business directory where you can find contact and company information.
Thanks for putting this great list, I saw the Jigsaw
and LinkedIn performace. Both gives great result.
Thanks for the list, but these tools seem US specific, can they be used for European countries like UK.
Talha @ Translation Agency London´s last [type] ..[15.11.2011] Introduction to Multilingual SEO: International SEO Campaigns
Yes, this is US specific Talha.
informative post..i tried Jigsaw it gives gud result for me…thanks for suggesting the tools…
I will make use of these tools. Thanks.
Hi Justin,
Great list, but I agree with anne linkedin is so hard to use and really pain in the head lol! But I will try this list of yours.
Glenda T. Wagner´s last [type] ..MLM success
Thanks for the good tips. I myself have not yet tried your recommended portals but I think major B2B portals can be very helpful. So one can easily imagine as its products and expand its known degree of freedom.