4 Ideal Website Qualities
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4 Ideal Website Qualities
There are hundreds of thousands of websites on the Internet, each of them catering to the needs of some kind of audience. They’ve been designed and hosted for a reason, but no matter why they’re on the net, they don’t stay popular very long if they don’t have the qualities that an ideal website should possess. I’m not talking of fancy designs from branded designers or highly ranked sites that people access by typing in the URL. Rather, I’m referring to those sites that are thrown up by search engines in response to your query – these sites gain in popularity and esteem only if they provide the visitor with:
- Time: Who wants to wait around for more than a few seconds for a page to load? If your site does not load fast, people tend to move on to the next relevant search return that Google has coughed up. So it is to your advantage to minimize all the jazz on your pages and stick to providing only what is necessary in a simple yet pleasing template that is easy on the eye and the ear. Not many people enjoy blaring music or a voiceover when they step into your site and neither do they take kindly to text that is too tiny or too large – do don’t make them waste time on adjusting page settings before they get to read what’s on your site. Time is of the essence when it comes to good web design.
- Ease: Your audience must be able to navigate easily within your site and be able to find the information they are looking for. If they feel lost or have to search for the right buttons, the first thing they’re going to click is the cross sign at the top right corner of your browser to close the page. So make navigation as simple as possible so that even lay users find your site easy to use.
- Quality: It doesn’t matter that Google or any other search engine has pushed you to the top of their search results; what is really important is that the person who uses those results to click on your link be satisfied with what they see in your site. They need to be assured that you are providing them with quality information that is timely, accurate and updated. To ensure this, you need to check your site regularly, update it based on the current trend, and use feedback (comments and complaints) to see how you can improve it further.
- Relevance: And finally we come to relevance – if I had a dime for every site that I went to that had totally irrelevant information from the search string I had typed in, I’d be a rich woman by now. I’m not talking of the ambiguity of the English language and that there are times when the search engine bots get your meaning wrong. I’m talking about the content of the site that is absolute crap that fills the pages just to comply with what the experts call SEO. In their obsession with keywords, most sites fill up their pages with random text interspersed with keywords, which makes no sense at all to the site visitor. If your content is not relevant to the search string and uses trickery to get people to visit, you’re not going to be around for much longer on the web.
By-line:
This article is contributed by Susan White, who regularly writes on the subject of High Speed Internet Service. She invites your questions, comments at her email address: susan.white33@gmail.com.
Be sure and subscribe for the latest web marketing strategies and updates! Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.
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