5 Reasons You Should Be Blogging
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Blogging is something that really started towards the end of the 1990′s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a simple commentary system has evolved into web pages of personal opinions on just about anything and everything under the sun. Not only opinions, but there are even businesses who strictly are online with their blogging platform. As blogging continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should be blogging:
1. Blogging is simple. The easiest way to get your information or opinion on the net is through blogging. No skills are required as an average adult can read and type, or at least click a mouse. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise!
2. Blogging is authentic. In this day and age, where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, things tend to have a different feel. Real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product. It’s said that if a person is unhappy with a product, they will tell 7 people compared to just 1 person they would tell if they purchased a product they liked. Now you can tell the world, either way.
3. Blogging is free. If you have the time available, blogging costs you nothing. Just write something you feel strongly about! If you are knowledgeable in the topic, then all the more power to you. Businesses are utilizing blogs as a means to stay in contact with consumers and to reach out to them on a more personable level. This type of interaction can be priceless. Even the billion dollar Google machine has a blog, why shouldn’t you?
4. Blogging builds credibility. As you get more and more into writing on a particular product or industry, your readers come to realize that they can depend on you and your posts for information. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. If companies don’t come to you at this stage, you can start to look for affiliate to help monetize your blog. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or offer to make you an affiliate, which pays for every referral generated from your blog site. On a side note, I can personally tell that I am close to launching my own affiliate program for Novel Concept Studio. I have already asked a couple of top internet marketing sites if they would be interested in becoming an affiliate and have gotten positive responses. So believe me, options are out there!
5. Blogging builds your market. Unless you are a star, or have a fortunte 500 company with hundreds of thousands of visitors to your site, chances are, only your friends and relatives read your posts. You need not depend on them to increase your readership base. My next post will discuss some ways in which you can build your reader base.
Have other ideas? Leave a comment and share your thoughts!
Be sure and subscribe for the latest web marketing strategies and updates! Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.
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