Affiliate Marketing with Pay Per Click (PPC)
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I have discussed why having a website is beneficial for your affiliate marketing career. However, there is another way in which you can be successful without having a website. This is through Pay Per Click (PPC) advertising. One of the most popular forms of PPC is through Google Adwords or through Yahoo’s Search Marketing program.
PPC basically means you are paying for each individual that is referred to your website (or the merchant’s website in this case, via your link). This is a highly effective form of advertising, as you are receiving highly targeted traffic in this way. When creating your PPC ads, you’re asked to place a bid for specific keywords. This amount determines where you will be ranked on the side of search results. If you bid high enough, you’ll have the top position for your selected keywords. This can be costly though, if your ad is misleading or not written effectively.
Now PPC is more effective for affiliate programs that pay on a per click basis, also known as a clickthrough basis, than versus a per sale basis. Though, it can prove effective on a per sale basis as well since you are delivering highly targeted traffic to the merchant site and thus a greater probability of a purchase.
Now Pay Per Click is not only for those without websites. If You have a website, you can also benefit from PPC advertising, by placing ads on your site. Google Adsense allows you to place Advertisements on your page. Anytime an ad is clicked on your page, you can receive anywhere from 30% to 80% of the advertisers’ bid amount. The great thing about Google Adsense is it will automatically determine the overall theme of your site and then display ads based upon that theme. This obviously gives you a better chance of your visitor’s finding something they’re looking for.
Using Adsense can turn visitors who have no interest in purchasing anything from you, into a money making customer. The other benefit of this can be that your site is viewed as a resource, since they were able to find something useful. This can encourage repeat visits and eventually lead to future sales.
PPC will take some time to learn. In fact, there are entire books dedicated to the subject. However, for your first basic campaign it really will not take longer than 45 minutes to get used to. Then, no more than 30 or so minutes once you have the basic flow and understanding down. It can be a great tool if leveraged properly.
If you’d like more in depth training on the pay per click process, this is something I can walk you through as well. Just let me know that you need help, and I’d be glad to give you a hand.
Tomorrow’s post will be the last in the series of posts, as the Novel Concept Studio affiliate program will be launched on Monday of next week! I plan on releasing an ebook on Affiliate Marketing soon that will go into more details. I’ll discuss this a little more in tomorrow’s post.
Do you have other benefits of why PPC should be incorporated into your affiliate marketing campaigns? Feel free to comment about it!
Be sure and subscribe for the latest web marketing strategies and updates! Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.
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