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June 20, 2010

Helpful Marketing Discussion and Resources 2010-06-20

Thanks for coming back to read more web marketing related content. If you haven’t already, be sure to subscribe to my RSS feed. Thanks for visiting! RT @kikolani Fetching Friday – Resources Mashup & Vacation Announcement – Kikolani http://bit.ly/aJyPXl # RT @clickz A Dozen Things to Think About When Launching an Online Business – ClickZ [...]

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June 14, 2010

Google Caffeine Review: The Future of Search

Google first noticed that it had a speed problem back in 2001, when immediate news about the September 11th attacks could not be found on the search engine. In those days Google updated its index only once every 30 days, making it impossible for searchers to find current news. The realization of the magnitude of [...]

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June 13, 2010

Helpful Marketing Discussion and Resources 2010-06-13

Exploring the difference between search engine "friendly" and search engine "optimized" – http://ht.ly/1WqgK # Sparking Conversions, 10 Easy Calls to Action – http://ht.ly/1VWnb # Analytics Basics: Averages and Ratios – http://ht.ly/1VWlZ # RT @andybeal Google Now Fully Caffeinated http://gri.ms/KSCt # What not to do in email – http://ht.ly/1VWl6 # Get a Higher Open & Click [...]

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June 9, 2010

What Makes a Call to Action Effective?

One of the most common mistakes made by web designers is the failure to present a clear call to action to viewers. A call to action asks the viewer to act on what he has seen or read and shows him how to do so. Your website may have excellent design, content, and graphics and [...]

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June 6, 2010

Helpful Marketing Discussion and Resources 2010-06-06

Leveraging internal website search for SEO purposes – http://ht.ly/1TPlF # Link building for SEO – http://ht.ly/1S7Wp # Measuring social media ROI – http://ht.ly/1S7Vh # 3 testing tips to increase your email marketing ROI – http://ht.ly/1S7QF # The four pillars of social media marketing – http://ht.ly/1S7SX # 3M launches heat mapping tool to improve page attention [...]

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June 2, 2010

Online Video Marketing for Businesses

Online video marketing is one of the most effective and efficient ways to distribute your message to a wide audience without breaking your advertising budget. As the average web user’s attention span gets shorter and shorter, fewer people take the time to read long articles or pages full of text. Those same users, however, will [...]

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May 30, 2010

Helpful Marketing Discussion and Resources 2010-05-30

RT @kikolani Fetching Friday – Resources, iPad Contests & Third Tribe Benefits – Kikolani http://bit.ly/cASrSl # How is Google Adsense revenue shared? – http://ht.ly/1PHQM # Online Media Tracking Methodology for Social Media – http://ht.ly/1PHPJ # @kikolani Thanks for the RT Kristi! in reply to kikolani # Usability basics for landing page design – http://ht.ly/1PHOj # [...]

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May 25, 2010

Location Based Services: The Future of Online Marketing

Location based searches have changed the playing field for social media marketing and mobile marketing. The ability to tailor ads and search results to a user’s current location vastly increases response rates, meaning that companies receive greater ROI and that they can better understand their customer base, providing services that cater to the target audience’s [...]

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May 23, 2010

Helpful Marketing Discussion and Resources 2010-05-23

7 deadly sins of online media planning – http://ht.ly/1NdWJ # Why negative reviews can be a gift – http://ht.ly/1NdV8 # U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up – http://ht.ly/1NdOc # Is social conversation the future of polls and surveys? http://ht.ly/1NdMD # 5 ways to extend social media’s reach – http://ht.ly/1NdK4 [...]

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May 17, 2010

4 Ideal Website Qualities

4 Ideal Website Qualities There are hundreds of thousands of websites on the Internet, each of them catering to the needs of some kind of audience. They’ve been designed and hosted for a reason, but no matter why they’re on the net, they don’t stay popular very long if they don’t have the qualities that [...]

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