It is easy to think that all people view websites in the same manner. It took me awhile to learn that every one is different, and therefore everyone tends to view web pages different as well. Just because I know where to find a link, or the site structure makes sense to me, it may not always make sense to the viewer.
Often times when I am creating a website, I have to stop and think about the viewer who will be looking at the site. It’s important to keep this in mind from the very beginning. Not only in the design aspect, but in terms of the development of the site as well. Think of your potential customers. What are they looking for?
Utilizing drop down menus can be an effective space saving tool. However, be sure that your links are organized correctly. Placing your products under your “About Us” drop down menu, might not be the best thing to do. You want to make things easily accessible to your potential customers. Your products and services should be something that stands out on the page. Don’t just use a textual link, you may want to also enhance the link with an image in the body of the main page as well. From an SEO standpoint, you want to make sure you also provide textual links as well, so that search engines know how to crawl your site.
In a past post, I mentioned things to avoid when developing your web site. You also want to follow those rules as well, to avoid just immediately losing potential customers.
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