Creating a Viral Marketing Campaign
Thanks for coming back to read more web marketing related content. If you haven’t already, be sure to subscribe to my RSS feed. Thanks for visiting! The term viral marketing, though sometimes negatively viewed as cousin to the evil computer virus, has created its own niche on the online marketing world. At its core, viral [...]
» Read MoreWhy Your Business Needs a Social Media Strategy
Social media has become the new bandwagon for businesses hoping to generate new sales leads. If you don’t have a Facebook page and a Twitter account, you may as well not exist in the minds of a large portion of your intended audience. For many, it’s just not worth the trouble of having to visit [...]
» Read MoreOnline Reputation Management and Monitoring
In today’s business world, it can be very easy to ruin a company’s reputation. Sometimes all it takes is one scandal, but sometimes all it takes is one slanderous comment. That is why it is even more important than ever that companies focus on online reputation management. Online reputation management is when a company assesses [...]
» Read MoreSelling Products? Use Product Reviews to Increase Conversions!
Favorable product reviews are very important in order to have a successful business. Today’s consumers are not stupid, and they are tired of wasting money on useless products. They realize that businesses often do not live up to their advertising claims. So instead of listening to the ads that they see around them, more and [...]
» Read MoreUsing Google Local Business Center
Many business owners know that Google Local Business Center is a great way for companies to reach potential customers. Google recently changed the name of this center to Google Places. The basic set up of Google Local Business Center has not changed, but there are several new features. Google Places has made improvements to their [...]
» Read MoreGoogle Caffeine Review: The Future of Search
Google first noticed that it had a speed problem back in 2001, when immediate news about the September 11th attacks could not be found on the search engine. In those days Google updated its index only once every 30 days, making it impossible for searchers to find current news. The realization of the magnitude of [...]
» Read MoreWhat Makes a Call to Action Effective?
One of the most common mistakes made by web designers is the failure to present a clear call to action to viewers. A call to action asks the viewer to act on what he has seen or read and shows him how to do so. Your website may have excellent design, content, and graphics and [...]
» Read MoreOnline Video Marketing for Businesses
Online video marketing is one of the most effective and efficient ways to distribute your message to a wide audience without breaking your advertising budget. As the average web user’s attention span gets shorter and shorter, fewer people take the time to read long articles or pages full of text. Those same users, however, will [...]
» Read MoreLocation Based Services: The Future of Online Marketing
Location based searches have changed the playing field for social media marketing and mobile marketing. The ability to tailor ads and search results to a user’s current location vastly increases response rates, meaning that companies receive greater ROI and that they can better understand their customer base, providing services that cater to the target audience’s [...]
» Read MoreTop 5 Irritants in Web Marketing
It’s not a job that most people like or have an aptitude for; it’s seen as pushy, demanding and in-your-face; and it makes people revile you if you don’t take the right approach. But no matter that marketing is associated with all these negative aspects, it is one job that reaps you rich rewards if [...]
» Read MoreFree Web Marketing Tools
