Archive for the ‘Email Marketing’ Category

11
Apr

6 Tips to Create Good Email Lists

mail 6 Tips to Create Good Email Lists list building Email Marketing

This is a guest post by Divya Rawat, who has years of experience in SEO and SMO. Want to contribute? Contact me!

List building has been there for quite some time. Many major music bands and writers have used the power of mail lists to intimate their fans about their latest releases and tours etc. Email lists have also been used by various businesses to provide exposure to their products and create a tribe. Hence you can also start building your email list for the better focused exposure for your website.

Benefits Of Email List Building

There are many benefits of list building which you can utilize for your website. Some of the main reasons for list building are:

• By using a list you can easily notify your readers of any new posts and hence create loyal readers. This way it will also help in promoting your website.

• You will get more feedback through email as compared to on-page comments. Also you can expect to get direct answers for your questions through emails as compared to other methods including RSS feeds and direct comments.

• By creating a large and loyal (give more emphasis on loyal rather than large) email list you can be sure of a good and steady traffic to your site.

• Emails are more personal and hence you can create a sense of trust with your audience.

• An email list usually composes of people who are interested in your product and hence are more likely to buy products which are related to the niche. Hence you can easily make more money through email lists by selling various products related to the niche.

• Your site gets indirectly bookmarked as readers can easily come back to your website whenever they want through the link in their emails. Hence having email lists can be really beneficial for traffic reasons too.

6 Tips to Create Good Email Lists

1. Use An Email Service- Add a good email service like Aweber or Mailchimp in your website. It will provide visitors with the option to add their email accounts in your mailing list and hence create a decent email list for your website. There are also good FREE email services available in case you want to go safe or have a lower budget.

2. Create a catchy sign up form- Having a sign up form is not enough and you must make sure that it is really catchy to impress your visitor for greater conversion.

3. Use various promotions- You can create various promotions like giving a FREE ebook or some other useful thing related to your site’s niche to tempt people to subscribe to your email list.

4. Reward your subscribers for referring to friend- You can provide various incentives and rewards for subscribers who refer their friends and thereby increasing your email list.

5. Use video sites like YouTube, Metacafe etc. to create email lists- Many people visit these video sites and you can harness this fact to your advantage by creating quality videos to create your email lists.

6. Prominent Sign-Up Form- Create a prominent sign-up form which people can easily notice preferably at the end of the post or at the side of the page.

Author Byline:
Divya Rawat has years of experience in SEO and SMO. She is currently with iNetZeal which is in the business for six years. click here to read more about their various serivces.

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gravatar 6 Tips to Create Good Email Lists list building Email Marketing Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.
04
May

Incorporating Social Media into Email Marketing

Email marketing has long been a staple of the online marketing landscape, and now with the advent of social media marketing, businesses can take advantage of those email subscriber lists to build a fan base for Facebook and Twitter pages that might otherwise take some time to create. Integrating both realms into a single marketing strategy can consolidate your marketing efforts and provide results that might be unattainable using only one or the other. Here are some tips to get you started:

  • Use your email provider’s existing capabilities to integrate email with social networking sites.

Many providers already have options that make it easy to post an email newsletter on your existing Facebook page. This is an easy way to keep your Facebook page fresh without having to generate double the content and you’ll also reach a larger audience than you would through email alone.

  • Talk about your newsletter on Facebook and Twitter.

Update your status to give your fans a taste of what will be coming on your next newsletter. You can get them excited about it even before you have it written. This is also a great way to get more people to sign up for your newsletter. By providing a link to your website where they can sign up, you can increase your circulation and at the same time remind current subscribers that a new installment is on the way.

  • Search Facebook and Twitter for newsletter ideas.

Using the search function to find existing conversations about your business or product can reveal what customers are saying, both good and bad, and provide ample material for future newsletters. By addressing actual concerns expressed by people who may or may not follow your Twitter and Facebook pages, you can build loyalty and trust among your potential customer base. Once you have an idea for your next newsletter topic, post it on your status update and mention that you’re addressing a specific concern.

  • Include opt-in links on your social networking site posts.

Every time you post new content on your Facebook, Twitter, or LinkedIn pages, you should give viewers an opportunity to opt-in to receive your newsletter. This alone can increase your mailing list substantially. Don’t make viewers search for ways to find out more; make the link obvious and invite them to take action immediately.

Whether you are a fan of social media sites or not, they are a marketing opportunity that cannot be passed up if you intend to build your business in today’s online environment. By merging your email and social media strategies, you can instill greater brand recognition and loyalty among customers while ensuring that your marketing messages reach the largest audience possible.

What are some of the ways you are currently integrating social media into your email marketing campaigns?

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gravatar Incorporating Social Media into Email Marketing Social Media Email Marketing Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.
18
Feb

Theming Thursday – Best Email Templates

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website or email newsletter with a fresh, modern look and feel that is desired by your website visitors and customers, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three email templates for you to check out:

Email Template #1
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Email Template #2
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Email Template #3
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Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

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gravatar Theming Thursday   Best Email Templates newsletter templates email themes email templates Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.