I Do Web Marketing » Web Design & Development

Theming Thursday – Best Wordpress Retail and Ecommerce Templates

Justin McGill — Thu, 11 Mar 2010 16:14:39 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website or email newsletter with a fresh, modern look and feel that is desired by your website visitors and customers, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Wordpress retail / ecommerce themes for you to check out:

Retail / Ecommerce Wordpress Template #1

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Retail / Ecommerce Wordpress Template #2

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Retail / Ecommerce Wordpress Template #3

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Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.

Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Wordpress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Creative Joomla Templates

Justin McGill — Thu, 04 Mar 2010 18:57:27 +0000

I have hand-picked the following three creative Joomla themes for you to check out:

Creative Joomla Template #1

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Creative Joomla Template #2

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Creative Joomla Template #3

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Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Email Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Creative WordPress Templates

Justin McGill — Thu, 25 Feb 2010 18:06:39 +0000

I have hand-picked the following three creative WordPress themes for you to check out:

Creative WordPress Template #1

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Creative WordPress Template #2

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Creative WordPress Template #3

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Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Email Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Joomla News and Magazine Templates

Justin McGill — Thu, 11 Feb 2010 19:03:38 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Joomla news and magazine themes for you to check out:

Joomla News and/or Magazine Theme #1
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Joomla News and/or Magazine Theme #2
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Joomla News and/or Magazine Theme #3
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Theming Thursday – Wordpress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best WordPress Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Wordpress News & Magazine Templates

Justin McGill — Thu, 04 Feb 2010 20:10:46 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Wordpress news and magazine themes for you to check out:

Wordpress News and/or Magazine Themes #1
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Wordpress News and/or Magazine Themes #2
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Wordpress News and/or Magazine Themes #3
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Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Joomla Business and Corporate Themes

Justin McGill — Thu, 28 Jan 2010 17:25:50 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Joomla business and corporate themes for you to check out:

Joomla Business and Corporate Theme #1
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Joomla Business and Corporate Theme #2
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Joomla Business and Corporate Theme #3
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Theming Thursday – Best WordPress Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Wordpress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Best WordPress Business and Corporate Themes

Justin McGill — Thu, 21 Jan 2010 22:38:10 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors.

I have hand-picked the following three wordpress business and corporate themes for you check out:

WordPress Business and Corporate Theme #1————————————————————————————————————–

WordPress Business and Corporate Theme #2————————————————————————————————————–

WordPress Business and Corporate Theme #3————————————————————————————————————–

Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked Joomla themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

Theming Thursday – Joomla Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Wordpress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Converting Visitors to Customers with Conversion Optimization (Part 2)

Justin McGill — Wed, 10 Jun 2009 15:00:57 +0000

This is part 2 of a 2 part series. To read the introduction to this topic, please read Part 1, which can be found here: http://www.idowebmarketing.com/converting-visitors-to-customers-with-conversion-optimization-part-1/

Conversion Optimization – This is a somewhat newer term that hasn’t yet gained the buzz that it will here in the next couple of years. It should be every website’s goal to convert 3% of their visitors to customers. Most websites are nowhere near this amount. In fact, most are even less than 1%. A conversion could be a sale of a product, a quote request, contact form, or just any action you deem has value to your company. Lets do some quick math on how much of an important piece this could be to a company’s bottom line.

Company ABC sells a product for $50. Lets say they get 200 visitors per day to their website. If they’re converting at 1%, they’re looking at making 2 sales which equals $100/day in sales. That is $3,000 a month in sales.

Formula for Conversion Rate @ 1% = 200 x .01 = 2 x $50 = $100 (per day) x 30 (days) = $3000

Now, after a full conversion analysis and applying necessary changes in how your website functions, lets say Company ABC goes from 1% conversion to 2%. This now equates to $200/day in sales. That is $6,000 a month in sales.

Formula for Conversion Rate @ 2% = 200 x .02 = 4 x $50 = $200 (per day) x 30 (days) = $6000

$9,000 a month if that conversion figure hits 3%.

Formula for Conversion Rate @ 3% = 200 x .03 = 4 x $50 = $300 (per day) x 30 (days) = $9000

So just based on this small company improving their conversion rate from 1% to 3% it could mean $6,000 in additional sales. This was money that Company ABC was leaving on the table. They did not have to hire anyone, did not have to create a new product line, did not have to develop a new marketing plan, they just sold more of what they had simply because their website was set up to properly convert visitors to customers.

Nielsen Norman Group provides this type of analysis and has some details that can be found here: http://www.nngroup.com/services/testing.html

You may have noticed they charge anywhere from $22,000 to $40,000 for this assessment. How can they charge so much? Well, they’re customers are the likes of Dell, Adobe, Google, etc. So these high costs can easily be justified with even the slightest statistical improvements. These companies aren’t making just 2 sales a day. If Dell improves their conversion rate and now sells 6 more laptops a day, they’ve more than paid for the conversion cost in one month’s time. You can see why this would be a worthwhile investment.

We knew this went away from our approach of having 100% appeal to all businesses, so we’ve brought this price down to a modest $1,000 and is included in our Bronze packages and above. So now any company can reap the rewards of improved conversion analysis as a catalyst to improving their sales.

Have questions? Be sure and post them in a comment so others can benefit as well!

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Converting Visitors to Customers with Conversion Optimization (Part 1)

Justin McGill — Mon, 08 Jun 2009 21:10:15 +0000

With the recent rebrand of SEORCHERS, we wanted to shift our focus away from web development and concentrate solely on SEO and internet marketing.

However, we wanted to really do more than just improve search engine rankings. After all, that’s what most SEO Firms claim to do. In our opinion, SEO without conversion is just traffic without sales. Frankly, we expect if our clients are going to be truly successful with internet marketing, their campaigns need to place an equal amount of strategy into what happens once vistor’s land on their website.

The reason? You have about 3 to 5 seconds for a visitor to decide whether or not they will stay on your site. Each second longer, and each time they visit another page on a site – the better chance that company has of converting the visitor to a customer.

How can we be different? How can we stand out, in a positive way, in an industry that has more than its fair share of shady characters? These are questions we had to answer during the course of our rebrand. Furthermore, we felt our success as an SEO Firm was 100% tied to our partner’s (i.e. client’s) success with our SEO Services. So we packed our new found belief in this dynamic approach towards improving their ROI’s. This set us on our journey to begin educating both prospects and our current base of partners.

We needed to get all of our partners to see the big picture; because in order to maximize conversion rates of the websites we market, we had to look at how each visitor experienced their website. The truth was in almost every instance changes needed to occur and website owners had to be open to making critical decisions that would help increase their opportunities.

But how? By working directly with a knowledgeable conversion specialist!

In Part 2 of this post, we’ll take a closer look at the actual art of conversion optimization! You can read part 2 here: Conversion Optimization Part 2.

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Building a Website with the Viewer in Mind

Justin McGill — Wed, 29 Oct 2008 23:52:18 +0000

It is easy to think that all people view websites in the same manner. It took me awhile to learn that every one is different, and therefore everyone tends to view web pages different as well. Just because I know where to find a link, or the site structure makes sense to me, it may not always make sense to the viewer.

Often times when I am creating a website, I have to stop and think about the viewer who will be looking at the site. It’s important to keep this in mind from the very beginning. Not only in the design aspect, but in terms of the development of the site as well. Think of your potential customers. What are they looking for?

Utilizing drop down menus can be an effective space saving tool. However, be sure that your links are organized correctly. Placing your products under your “About Us” drop down menu, might not be the best thing to do. You want to make things easily accessible to your potential customers. Your products and services should be something that stands out on the page. Don’t just use a textual link, you may want to also enhance the link with an image in the body of the main page as well. From an SEO standpoint, you want to make sure you also provide textual links as well, so that search engines know how to crawl your site.

In a past post, I mentioned things to avoid when developing your web site. You also want to follow those rules as well, to avoid just immediately losing potential customers.

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