I Do Web Marketing » Web Design & Development

Affordable New Web Builder Program Launched

Justin McGill — Mon, 23 Aug 2010 20:41:53 +0000

Today, my company launched ExpandYourWebPresence.com. It is a web builder program for people looking to have a website that can actually produce results.

Small business owners understand the importance of balancing the various aspects of managing a company while remaining within budget and providing quality customer service. For those just starting out online, creating and managing a website can seem like a daunting prospect, especially when added to the day to day demands of running a business. Those without extensive knowledge of web design may feel as though the world of e-commerce remains closed to them unless they’re able to pay big bucks for help. There is another alternative, however. Businesses looking for web experts that can help them with website creation and design can find the expertise they need at a price they can afford when they use a web builder such as Expand Your Web Presence.

Expand your Web Presence takes the hard work out of website design while still giving business owners the flexibility they need to build a site that presents their company in the best possible light. Clients can choose a theme and provide the content, leaving the rest of the work in the hands of design experts. The team at Expand Your Web Presence will optimize the website for conversions and will include search engine optimization techniques to help make each site as prominently visible as possible on the web. Each client will receive technical support, design assistance, and optimization services geared toward web traffic generation and conversions included in the low monthly fee.

Every great website relies on design elements including content, keywords, image placement, and effective calls to action in order to attract site visitors and give them an enjoyable online experience. With Expand Your Web Presence, businesses will see all of these elements incorporated strategically into their website for their most effective overall design. Want to add a video, create an image gallery, or upload a form? Need to add weekly blog posts or change featured products? Expand Your Web Presence can take the content you provide and incorporate it into your site quickly and seamlessly.

Businesses that already maintain a website may be ready for a face lift. Expand Your Web Presence can help them pinpoint and improve design elements that contribute to the bounce rate or to lost customers while also generating more traffic through proven search engine optimization techniques. They can also help improve security features and build or change forms. If conversion rates leave something to be desired, Expand Your Web Presence will help improve usability, optimize landing pages, and perform periodic updates in order to keep customers on task and encourage them to complete desired actions.

Whatever web design projects businesses encounter, Expand Your Web Presence offers the expertise necessary to build a custom website, provide excellent ongoing service, and keep monthly fees affordable.

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.

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What Makes a Call to Action Effective?

Justin McGill — Wed, 09 Jun 2010 19:01:00 +0000

One of the most common mistakes made by web designers is the failure to present a clear call to action to viewers. A call to action asks the viewer to act on what he has seen or read and shows him how to do so. Your website may have excellent design, content, and graphics and it may be SEO optimized to draw in the greatest number of viewers, but without a clear call to action, your hard work will not produce the results you’re looking for. Pay attention to these aspects when creating your call to action:

Placement

There should be a call to action after every major component of your website. That means each article, each video, and each product page should have a link inviting the viewer to sign up for a newsletter, make a purchase, send in a donation, or schedule an appointment. Don’t put too many calls to action on a single page, however. Multiple links requesting action in close proximity to one another can leave the viewer confused and even cause them to leave your site for one that’s easier to navigate.

Visibility

Since your homepage is the most visited page of your website, its call to action should be prominently displayed, allowing the viewer to see immediately where to click in order to take the next step. Make sure the viewer doesn’t have to scroll down in order to see the call to action button and use techniques such as color contrast, large size, and surrounding white space to draw the reader’s eye. Don’t hide the call to action in a list of similar looking links or place it only within the body of an article.

Content

Your call to action should clearly state what you’re asking the viewer to do. Use active words such as “Buy Now,” “Donate Today,” “Sign Up for Our Newsletter,” or “Schedule an Appointment.” Avoid vague statements such as “Click Here” which leave a reader wondering what he’s clicking on. Also, don’t create links that automatically sign a viewer up for an email without his knowledge. Doing so will create frustration with your company and drive away potential customers.

Effectiveness

Test your call to action buttons regularly to make sure they work. Using analytics tools will give you an idea of what people look at on your site and which links they click on. If your call to action isn’t producing the desired effect, change one of the aspects above or consult a web designer who can give your ideas on optimizing your strategy.

Your call to action is one of the most important features of your website. Without it, you’ll lose customers who become frustrated with their inability to take the action you’re encouraging. By contrast, a well-written call to action can increase conversion rates by several percentage points and will ensure that the effort you’ve put into designing an effective website pays off.

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4 Ideal Website Qualities

Justin McGill — Mon, 17 May 2010 17:09:36 +0000

4 Ideal Website Qualities

There are hundreds of thousands of websites on the Internet, each of them catering to the needs of some kind of audience. They’ve been designed and hosted for a reason, but no matter why they’re on the net, they don’t stay popular very long if they don’t have the qualities that an ideal website should possess. I’m not talking of fancy designs from branded designers or highly ranked sites that people access by typing in the URL. Rather, I’m referring to those sites that are thrown up by search engines in response to your query – these sites gain in popularity and esteem only if they provide the visitor with:

Time: Who wants to wait around for more than a few seconds for a page to load? If your site does not load fast, people tend to move on to the next relevant search return that Google has coughed up. So it is to your advantage to minimize all the jazz on your pages and stick to providing only what is necessary in a simple yet pleasing template that is easy on the eye and the ear. Not many people enjoy blaring music or a voiceover when they step into your site and neither do they take kindly to text that is too tiny or too large – do don’t make them waste time on adjusting page settings before they get to read what’s on your site. Time is of the essence when it comes to good web design.
Ease: Your audience must be able to navigate easily within your site and be able to find the information they are looking for. If they feel lost or have to search for the right buttons, the first thing they’re going to click is the cross sign at the top right corner of your browser to close the page. So make navigation as simple as possible so that even lay users find your site easy to use.
Quality: It doesn’t matter that Google or any other search engine has pushed you to the top of their search results; what is really important is that the person who uses those results to click on your link be satisfied with what they see in your site. They need to be assured that you are providing them with quality information that is timely, accurate and updated. To ensure this, you need to check your site regularly, update it based on the current trend, and use feedback (comments and complaints) to see how you can improve it further.
Relevance: And finally we come to relevance – if I had a dime for every site that I went to that had totally irrelevant information from the search string I had typed in, I’d be a rich woman by now. I’m not talking of the ambiguity of the English language and that there are times when the search engine bots get your meaning wrong. I’m talking about the content of the site that is absolute crap that fills the pages just to comply with what the experts call SEO. In their obsession with keywords, most sites fill up their pages with random text interspersed with keywords, which makes no sense at all to the site visitor. If your content is not relevant to the search string and uses trickery to get people to visit, you’re not going to be around for much longer on the web.

By-line:

This article is contributed by Susan White, who regularly writes on the subject of High Speed Internet Service. She invites your questions, comments at her email address: susan.white33@gmail.com.

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Theming Thursday – Best WordPress Retail and Ecommerce Templates

Justin McGill — Thu, 11 Mar 2010 16:14:39 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website or email newsletter with a fresh, modern look and feel that is desired by your website visitors and customers, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three WordPress retail / ecommerce themes for you to check out:

Retail / Ecommerce WordPress Template #1

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Retail / Ecommerce WordPress Template #2

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Retail / Ecommerce WordPress Template #3

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Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

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Theming Thursday – Creative Joomla Templates

Justin McGill — Thu, 04 Mar 2010 18:57:27 +0000

I have hand-picked the following three creative Joomla themes for you to check out:

Creative Joomla Template #1

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Creative Joomla Template #2

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Creative Joomla Template #3

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Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
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Theming Thursday – Creative WordPress Templates

Justin McGill — Thu, 25 Feb 2010 18:06:39 +0000

I have hand-picked the following three creative WordPress themes for you to check out:

Creative WordPress Template #1

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Creative WordPress Template #2

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Creative WordPress Template #3

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Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best WordPress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – WordPress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Joomla News and Magazine Templates

Justin McGill — Thu, 11 Feb 2010 19:03:38 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Joomla news and magazine themes for you to check out:

Joomla News and/or Magazine Theme #1
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Joomla News and/or Magazine Theme #2
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Joomla News and/or Magazine Theme #3
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Theming Thursday – WordPress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – WordPress News & Magazine Templates

Justin McGill — Thu, 04 Feb 2010 20:10:46 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three WordPress news and magazine themes for you to check out:

WordPress News and/or Magazine Themes #1
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WordPress News and/or Magazine Themes #2
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WordPress News and/or Magazine Themes #3
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Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best WordPress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Joomla Business and Corporate Themes

Justin McGill — Thu, 28 Jan 2010 17:25:50 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Joomla business and corporate themes for you to check out:

Joomla Business and Corporate Theme #1
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Joomla Business and Corporate Theme #2
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Joomla Business and Corporate Theme #3
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Theming Thursday – Best WordPress Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – WordPress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Theming Thursday – Best WordPress Business and Corporate Themes

Justin McGill — Thu, 21 Jan 2010 22:38:10 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website with a fresh, modern look and feel that is desired by your website visitors.

I have hand-picked the following three wordpress business and corporate themes for you check out:

WordPress Business and Corporate Theme #1————————————————————————————————————–

WordPress Business and Corporate Theme #2————————————————————————————————————–

WordPress Business and Corporate Theme #3————————————————————————————————————–

Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked Joomla themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

Theming Thursday – Joomla Business and Corporate Themes Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – WordPress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Joomla News and Magazine Templates Theming Thursday is a weekly feature on the “I Do...