Choosing Your SEO Provider

Thanks for coming back to read more web marketing related content. If you haven't already, be sure to subscribe to my RSS feed. Thanks for visiting!

In a follow up to a previous post about Black Hat SEO tactics, I thought it best to discuss your options on an SEO provider. Unfortunately, there are some companies out there who have given the industry a black eye. These companies have gotten websites blacklisted in search engines and do not provide an ethical service. It is an unfortunate situation, and one company is actually being sued by several of their customers for their tactics and Google is even helping in the process. I will not name the company, as they do not deserve to be mentioned. Just be forewarned though, that not all SEO providers are equal.

For large professional seo firms who have been established for 5+ years, you will see that their costs reflect this. They offer the same marketing package that we currently are listing at $1,750/month. However, their prices can range anywhere from $2,500 a month all the way past the $5,000 a month range. The reason for this is because of the overhead costs of these companies. They are bigger firms, therefore have bigger overhead. Novel Concept Studio is a small SEO firm, and therefore do not have the overhead costs. We like to take a personable approach to all of our clients, and this helps ensure repeat business with our clients.

Now, enough of the sales pitch. Here are some things you want to watch for when choosing your SEO Provider:

Do they do enough?
Site optimization and search engine submission is just part of the internet marketing process. This is by no means an on-going effort. You want to make sure your provider is doing something for that monthly payment.

What are you getting for your money?
Most good internet marketing companies will continuously offer one way link building. This is an on-going effort and one that pays off in the end. This requires several hours of work, so this is something you want to ensure your SEO provider is doing for you. Another on going effort that you should be receiving is in the form of press releases, articles, and blog posts. These also require extensive amounts of time. For press releases and articles, it takes just as long, if not longer, to handle the distribution aspect as it does to write the piece. If you are being charged a monthly fee for your internet marketing service, these features should come standard as part of that package.

Am I guaranteed of results?
Most internet marketing companies do not offer a money back guarantee for top results. The reason for this is, because there are things that are just out of the provider’s hands. Search Engine algorithms are constantly changing, and about 2 people in the world actually know what that algorithm is. Therefore, internet marketing companies are always striving to figure out the formulas for success. But with an ever changing algorithm, this formula is not always guaranteed and therefore SEO providers can’t guarantee that to their clients.

Now having said that, you may be guaranteed that the work is being done as stated. They may guarantee that they are able to acquire a set number of links, or guarantee that they will issue a set number of articles or press releases.

You want to ensure that your SEO provider is providing regular updates to you as well. This way you can track the progress of your internet business. For the most part, this is a pretty standard practice for SEO firms, but it is something to request. Always read through the full service agreement before signing. If they promised you something, you want to make sure it is in writing.

If you are reading this and not a customer of Novel Concept Studio, than I thank you for your time and would kindly suggest you visit our web site at www.novelconceptstudio.com. Should you choose another SEO provider, than I wish you the best of luck and would ask that you let us know why you chose to go another route.

Related posts:

1. Choosing your Hosting Provider An important thing to consider for your web site, is...
2. Issue Press Releases Press Releases can be an important part of your internet...
3. Top 10 SEO Scams and How to Avoid Them I broached this topic a long time ago, but with...
4. Questions You Should Ask Your Prospective SEO Provider It seems I am running into more and more people...
5. Things to Avoid When Marketing Your Website This post is going to cover a very important aspect...