Digital Asset Management/Optimization
Thanks for coming back to read more web marketing related content. If you haven't already, be sure to subscribe to my RSS feed. Thanks for visiting!
Digital Asset Management (DAM), or Digital Asset Optimization (DAO), has been floating around the search engine optimization world for a little while now. It is sometimes even referred to as SEO 2.0. Though it is a term that has been around for awhile, it still seems to be a relatively new concept to the SEO field. In my opinion, it is not a whole new internet marketing system, but instead an extension of SEO.
So you’re probably wondering, “what is it?” Well, Digital Asset Management has to do with optimizing digital media files (images, videos, audio files, etc). The difference between DAM and SEO is, SEO applies itself to text based files. With the uprising of video sharing websites like YouTube, it is as important as ever to ensure your digital media files are optimized for search engines.
How It’s Done
It is important that you properly name your digital media files. You also want to give them proper meta descriptions or image alt text. Often times, digital cameras will assign a generic name such as PA122058.jpg. Well, if you want your information to be found under search results for PA122058, then you have a winner. However, if this image is of a business product, then you want to name this image as your business product. A PDF file is another example of a file that can be optimized using this technique. By properly naming the PDF, and then by embedding the PDF file within an HTML file, you will gain SEO benefits as it will be searchable by search engine spiders. You can then tag the PDF file in the same way that you would tag image files and the like.
Videos are a little trickier to optimize. It is easy to just embed a YouTube video into your page, however that actually helps YouTube’s ranking more than it will help your own ranking. If you have a video to share, the right thing to do would be to host it in multiple locations. Not only on YouTube and other digital directories, but also on your own host servers. Again, you want to make sure you have a valid file name, and then tag the files with title and meta tags. This allows you to somewhat control how the videos get indexed by search engines. Hosting the videos yourself allows for viral marketing to take effect, but you also want to make sure your host can control that type of traffic flow.
Utilizing these techniques can help you attract more visitors in a different way.
Related posts:
- Small Business Marketing Trends for 2010 Small businesses need to make the most of every advertising...
- Site Optimization and it’s Glory! Site optimization is an important aspect of internet marketing. From...
- SEO Basics for Affiliate Marketers This day and age, having a website just isn’t enough....
- Helpful Marketing Discussion and Resources 2010-02-28 WebTrends launches Facebook analytics – http://ow.ly/1bjJE # Google adds...
- Top Ten Reasons to Use SEO Here is a list of top ten reasons why your...
