I Do Web Marketing

Helpful Marketing Discussion and Resources 2010-03-14

Justin McGill — Mon, 15 Mar 2010 03:00:00 +0000

Check out my guest blogs on SEO Copywriting – http://ow.ly/1h70D Another guest blog on reasons to use SEO – http://ow.ly/1h72i #
8 Google Updates from the Past 8 Days – http://ow.ly/1gBUK #
SEO + PPC = Redefine Your Strategy – http://ow.ly/1gBOY #
UK to Regulate Social Media Marketing – US Next? http://ow.ly/1g4cB #
5 Ways to Use Google Wave for Business http://ow.ly/1fG1z #

Helpful Marketing Discussion and Resources 2010-02-14 @InCliss Thanks for the RT. I think 2010 is...
Helpful Marketing Discussion and Resources 2010-02-21 So you've tried hard to get social media attention....
Helpful Marketing Discussion and Resources 2010-01-31 Google brings "Click to Call" to Mobile Ads –...

Theming Thursday – Best Wordpress Retail and Ecommerce Templates

Justin McGill — Thu, 11 Mar 2010 16:14:39 +0000

Theming Thursday is a weekly feature on the “I Do Web Marketing” blog dedicated to various themes that you can use for your business or personal website. Every Thursday will have a different choice of themes, centered around a particular CMS. For the foreseeable future, we will be highlighting Joomla and WordPress related themes, as well as email templates. These themes are available for purchase and provide your website or email newsletter with a fresh, modern look and feel that is desired by your website visitors and customers, which will lead to hire conversion rates. These will not be the end all be all of conversion and SEO, but they will point you in the right direction.

I have hand-picked the following three Wordpress retail / ecommerce themes for you to check out:

Retail / Ecommerce Wordpress Template #1

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Retail / Ecommerce Wordpress Template #2

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Retail / Ecommerce Wordpress Template #3

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Stay tuned to next week Theming Thursday edition as I will be rolling out three more hand picked themes for you to utilize. Do you have recommendations or themes you’ve developed? What do you think of the themes I have handpicked?

Be sure and subscribe for the latest web marketing strategies and updates!

Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.

Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Wordpress News & Magazine Templates Theming Thursday is a weekly feature on the “I Do...

Helpful Marketing Discussion and Resources 2010-03-07

Justin McGill — Mon, 08 Mar 2010 03:00:00 +0000

@afmarcom – Thanks for the promotion of my post @NetworkingPhx! #
We just closed on our new office space at the Biltmore Office Plaza! #
5 Social Media Trends of 2010 from @equalman #
Handy guide for optimizing images – http://ow.ly/1cD7s #
Check out this Buzzuka Pitch http://buzzuka.com/pitch/seorchers-how-businesses-are-found – Let me know what you think! #
7 Steps for starting a new PPC campaign – http://ow.ly/1cD4r #
New SEORCHERS website has finally been unveiled! – http://ow.ly/1bKSA #

Helpful Marketing Discussion and Resources 2010-02-21 So you've tried hard to get social media attention....
Helpful Marketing Discussion and Resources 2010-01-31 Google brings "Click to Call" to Mobile Ads –...
Helpful Marketing Discussion and Resources 2010-02-07 Email marketing in the world of Twitter and other...

Theming Thursday – Creative Joomla Templates

Justin McGill — Thu, 04 Mar 2010 18:57:27 +0000

I have hand-picked the following three creative Joomla themes for you to check out:

Creative Joomla Template #1

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Creative Joomla Template #2

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Creative Joomla Template #3

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Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Email Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...

Helpful Marketing Discussion and Resources 2010-02-28

Justin McGill — Mon, 01 Mar 2010 03:00:00 +0000

WebTrends launches Facebook analytics – http://ow.ly/1bjJE #
Google adds location to search options – http://ow.ly/1bKaX #
Compare Social Media performance head to head – http://ow.ly/1bjIK #
Building trust through Social Media – http://ow.ly/1bjFQ #
Yahoo and Twitter strike partnership – http://ow.ly/1aP0w #
@NSCC love your live feedback! in reply to NSCC #
@networkingphx great event! 1000's of people! #
How to optimize videos for YouTube – http://ow.ly/19Yr5 #

Helpful Marketing Discussion and Resources 2010-02-21 So you've tried hard to get social media attention....
Helpful Marketing Discussion and Resources 2010-01-31 Google brings "Click to Call" to Mobile Ads –...
Helpful Marketing Discussion and Resources 2010-02-14 @InCliss Thanks for the RT. I think 2010 is...

Theming Thursday – Creative WordPress Templates

Justin McGill — Thu, 25 Feb 2010 18:06:39 +0000

I have hand-picked the following three creative WordPress themes for you to check out:

Creative WordPress Template #1

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Creative WordPress Template #2

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Creative WordPress Template #3

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Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Best Email Templates Theming Thursday is a weekly feature on the “I Do...

Social Media Impact of Google Buzz

Justin McGill — Mon, 22 Feb 2010 14:50:13 +0000

Despite the fact that it’s only been online for about two weeks, Google Buzz has already created a stir among both users and competitors. Because it’s tied directly into user G-mail accounts, Buzz already has more members than Twitter, including many who were not yet part of the social media scene. When the dust from Google’s bombshell settles, two questions will remain to be answered: What makes Google Buzz unique and will it present serious competition for Facebook and Twitter, the two current social media giants?

What’s all the fuss about?

The primary reason Google Buzz has already captured the attention of millions of users is that it’s connected directly to their email accounts. It’s easy to check when you already have your email open, and you can see immediately if new posts are available. Users cite sociability, ease of use, convenience, and accessibility as top reasons they enjoy Google Buzz. In its first week of operation, Google Buzz was already garnering more than 160,000 comments every hour. As more people become familiar with what the service has to offer, that number can be expected to increase exponentially.

The initial launch of Google Buzz sparked concerns about privacy since the service was connected directly to email accounts and therefore allowed not only your email address but also your email habits to be easily figured out. While the concerns are legitimate, Google’s response has been stellar. They have already changed the feature which automatically “followed” the contacts you e-mail most often so that it automatically suggests these contacts to you instead and they’ve instituted settings capabilities which allow you to deactivate Buzz altogether if you choose to.

Where is Google Buzz headed?

Just a few weeks ago it was hard to imagine a social media service that could present serious competition for Facebook and Twitter. Today, it’s impossible not to take seriously the potential that Google Buzz has not only to compete with the two biggest networking sites online, but even to outrank them eventually. Every extra minute that people spend on their Gmail accounts is a minute not spent on other social media sites. With millions of users on Facebook alone, even ten minutes less per person adds up to millions of lost posts. This means that advertisers will need to begin considering the inclusion of Google Buzz in their marketing strategy, which will almost certainly pull advertising dollars away from elsewhere on the social media landscape.

Google Buzz arrived with fanfare and it’s not likely to go anywhere soon. Google already has more features waiting in the wings and it’s only a matter of time before we begin seeing the development of mobile apps. Online social networking will never be the same.

Developing a Basic Social Media Strategy Facebook, Twitter, LinkedIn—these are names that have become buzzwords not...
Helpful Marketing Discussion and Resources 2010-02-14 @InCliss Thanks for the RT. I think 2010 is...
Helpful Marketing Discussion and Resources 2010-02-21 So you've tried hard to get social media attention....

Helpful Marketing Discussion and Resources 2010-02-21

Justin McGill — Mon, 22 Feb 2010 03:00:00 +0000

So you've tried hard to get social media attention. Now you have it! Here's how to manage it – http://ow.ly/18pPC #
7 ways to promote your offline event through social media – http://ow.ly/182hZ #
4 elements of a successful web presence for your business – http://ow.ly/182ge #
Facebook is now 2nd most visited site in US. It's now more popular than Yahoo! – http://ow.ly/18xMT #
7 Things to Consider for Social Media in the Enterprise – http://ow.ly/182eR #
California Pizza Kitchen is donating 20% to St. Mary's Food Bank. Those that like pizza, should help http://ow.ly/18i6X #
Google search results now include MySpace – http://ow.ly/182c8 #
Integrate Google Buzz into your WordPress blog http://ow.ly/17G0X – See it in action here – http://ow.ly/17G1W #
8 Steps to Growing a Quality Twitter Following – http://ow.ly/16A97 #
5 ways to optimize your email marketing – http://ow.ly/16A8k #
15.2 billion searches performed last month. Did they find you? – http://ow.ly/16w7W #

Helpful Marketing Discussion and Resources 2010-02-14 @InCliss Thanks for the RT. I think 2010 is...
Helpful Marketing Discussion and Resources 2010-02-07 Email marketing in the world of Twitter and other...
Helpful Marketing Discussion and Resources 2010-02-28 WebTrends launches Facebook analytics – http://ow.ly/1bjJE # Google adds...

Theming Thursday – Best Email Templates

Justin McGill — Thu, 18 Feb 2010 15:36:55 +0000

I have hand-picked the following three email templates for you to check out:

Email Template #1
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Email Template #2
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Email Template #3
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Theming Thursday – Best Wordpress Retail and Ecommerce Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative WordPress Templates Theming Thursday is a weekly feature on the “I Do...
Theming Thursday – Creative Joomla Templates Theming Thursday is a weekly feature on the “I Do...

Small Business Marketing Trends for 2010

Justin McGill — Mon, 15 Feb 2010 07:15:12 +0000

Small businesses need to make the most of every advertising dollar. Understanding what marketing trends will be most successful in 2010 can help your business soar above the competition, while ignoring those trends could leave you floundering.

Search engine optimization (SEO) continues to head the list of online marketing strategies. New aspects in 2010 include personalization and greater relevance. As you develop your SEO strategy this year, dedicate some of your resources to developing content that targets niche audiences. You’ll also want to keep your web content up to date since search engines will begin factoring publication dates, geo-locations, and social media content into their relevancy algorithms.

Social network marketing will continue to rise in popularity in 2010, but you’ll need to fine tune your strategy in order to use it to best advantage. It will no longer be sufficient to maintain a Facebook or Twitter page. You’ll need to take the next step and use it as a vibrant forum in which to engage current and potential customers in meaningful conversations.

Mobile marketing has exploded and continues to rise in popularity. More people now have access to cell phones than to cable TV or home computers. Small businesses need to take advantage of this burgeoning market by creating mobile apps and by instituting location-based marketing techniques.

Video blogs are the blogging method of choice in 2010. Millions of web users view online videos each day, and while video blogging may not replace the text version, still, companies can expect an increase in the number of viewers who want more than pages of text about their products. Videos are highly shareable, and are more interactive than text; consequently, they have the potential to attract more loyal groups of followers than the more traditional written blogs.

Building your web presence should be a key leg of your online marketing platform in 2010. It’s no longer sufficient to maintain your website, Facebook page, and Twitter page. You’ll want to make your website visible in as many venues as possible including blogs, Youtube, Yelp profiles, and email newsletters. For instance, videos that appear on your website but nowhere else online will fail to reach a large portion of your target audience due to the web user’s tendency to search one centralized site such as Youtube for any videos on a given topic. If your video doesn’t appear on Youtube, then for that viewer it may as well not exist.

Online marketing trends in 2010 will expand on the succession of new marketing outlets that appeared in 2009. Using your advertising dollars effectively means putting them towards the venues that will produce the most return on your investment rather than continuing to invest in trends that may be dying out.

Digital Asset Management/Optimization Digital Asset Management (DAM), or Digital Asset Optimization (DAO), has...
Helpful Marketing Discussion and Resources 2010-02-14 @InCliss Thanks for the RT. I think 2010 is...
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