I Do Web Marketing

Google first noticed that it had a speed problem back in 2001, when immediate news about the September 11^th attacks could not be found on the search engine. In those days Google updated its index only once every 30 days, making it impossible for searchers to find current news. The realization of the magnitude of this problem spurred the creation first of Google News (which quickly became a household name), and now Google Caffeine, an application that updates the Google index every few seconds.

Making its Mark on the Internet

Google was not the first to think of this innovation. For years Bing has offered more real time search results. And since the rivalry between these two search engines is no secret it seems safe to say that Google must have been motivated (at least in part) by its counterpart’s success. In any case, the novelty of having updated news by the second will certainly increase Google’s already unquestioned popularity.

The Future of Search

Since Google Caffeine now updates news postings, blogs, and articles every few seconds, waiting for information has become a thing of the past. No more will you sit in front of your computer frustrated that this morning’s “big story” is inaccessible this afternoon. Any articles or blog posts added to a website should almost instantaneously appear on the web.

On the flip side of this shiny coin, the importance of updated information on websites will now become more critical than ever before. With news being updated by the second, sites that do not regularly post will quickly fall behind. The pace of the internet has gone to light speed, and sites will either have to get on board or jump ship.

SEO Upset?

With the onset of Google Caffeine the search engine has synchronized its results with its global ranking. Since these changes could disadvantage local sites, they have created some concern that the new searching system will cause page ranking to plummet. However, Search Engine Optimization (SEO) writers are determined to use the changes to their advantage. Learning the new system is the key. As long as prominent sites continue to utilize skilled web marketing it is unlikely that their page ranking will suffer.

With Google Caffeine, this search engine has joined the wave of the future. Meeting its competitors full-steam-ahead, Google is once again declaring to the world that it is a force to be reckoned with.

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.

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