How to Identify Internet Marketing Scams
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You need to be aware of people trying to scam you out of your money. It is unfortunate, but like anything else, the internet marketing field is becoming littered with scammers. The old adage, “If it’s too good to be true, than it probably is,” certainly applies.
Here are three things to watch for that certain marketers and internet marketing firms are using to attract customers:
Guaranteed High Rankings – Word straight from Google is that any search engine optimization firm that claims to guarantee rankings should raise a red flag. This is just simply not possible, and therefore should not factor into your decision when choosing a marketing firm.
Quick Fix Promises – Another rising internet marketing scam is that of a quick fix promise. Quick fixes are just simply not an option when it comes to internet marketing. Marketing a website is an organic process that takes time and constant adaptation.
Lack of Reports – When choosing an internet marketing company to represent your business, you need to understand their reporting procedures. Firstly, you want to ensure that monthly reports are sent to you showing the work that has been done. It’s your right to know where your money is going and how it’s working.
These are some of the more common warnings I can prepare you for. This is certainly not the only method in which “marketing firms” are scamming business owners out of money. I cannot recommend enough, that you thoroughly research the marketing firms you are choosing between.
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.
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I recently wrote about this in my post “12 Blog Tips for Identifying Web 2.0 Scams”, but if I had to sum it all up in one word I would say watch out for the H-Y-P-E. When you see nonsense like this run for the hills.
Blog Bloke’s last blog post..Blog Tips and News Clips 2008-11-25
That indeed would be a good way to summarize things. After all, if it sounds too good to be true, it usually is!
[...] Justin McGill wrote an interesting post today onHow to Identify Internet Marketing Scams | I Do Web MarketingHere’s a quick excerptHere are three things to watch for that certain marketers and internet marketing firms are using to attract customers:. Guaranteed High Rankings – Word straight from Google is that any search engine optimization firm that claims to … [...]
[...] Justin McGill wrote an interesting post today on How to Identify Internet Marketing Scams Here’s a quick excerpt Here are three things to watch for that certain marketers and internet marketing firms are using to attract customers:. Guaranteed High Rankings – Word straight from Google is that any search engine optimization firm that claims to … [...]