May
Incorporating Social Media into Email Marketing
Email marketing has long been a staple of the online marketing landscape, and now with the advent of social media marketing, businesses can take advantage of those email subscriber lists to build a fan base for Facebook and Twitter pages that might otherwise take some time to create. Integrating both realms into a single marketing strategy can consolidate your marketing efforts and provide results that might be unattainable using only one or the other. Here are some tips to get you started:
- Use your email provider’s existing capabilities to integrate email with social networking sites.
Many providers already have options that make it easy to post an email newsletter on your existing Facebook page. This is an easy way to keep your Facebook page fresh without having to generate double the content and you’ll also reach a larger audience than you would through email alone.
- Talk about your newsletter on Facebook and Twitter.
Update your status to give your fans a taste of what will be coming on your next newsletter. You can get them excited about it even before you have it written. This is also a great way to get more people to sign up for your newsletter. By providing a link to your website where they can sign up, you can increase your circulation and at the same time remind current subscribers that a new installment is on the way.
- Search Facebook and Twitter for newsletter ideas.
Using the search function to find existing conversations about your business or product can reveal what customers are saying, both good and bad, and provide ample material for future newsletters. By addressing actual concerns expressed by people who may or may not follow your Twitter and Facebook pages, you can build loyalty and trust among your potential customer base. Once you have an idea for your next newsletter topic, post it on your status update and mention that you’re addressing a specific concern.
- Include opt-in links on your social networking site posts.
Every time you post new content on your Facebook, Twitter, or LinkedIn pages, you should give viewers an opportunity to opt-in to receive your newsletter. This alone can increase your mailing list substantially. Don’t make viewers search for ways to find out more; make the link obvious and invite them to take action immediately.
Whether you are a fan of social media sites or not, they are a marketing opportunity that cannot be passed up if you intend to build your business in today’s online environment. By merging your email and social media strategies, you can instill greater brand recognition and loyalty among customers while ensuring that your marketing messages reach the largest audience possible.
What are some of the ways you are currently integrating social media into your email marketing campaigns?
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.Related posts:
- Why Your Business Needs a Social Media Strategy Social media has become the new bandwagon for businesses hoping...
- Small Business Online Marketing on a Budget This is a guest post by Steve Pronger, a Business...
- Social Media Affects Search Engine Ranking For quite some time now, search engine optimization gurus have...
- Build Relationship, Trust and Brand through Social Media This is a guest blog post written by Noel Addison...
- Social Media Impact of Google Buzz Despite the fact that it’s only been online for about...
Thanks for the tips Justin. I’m a little wary of mixing my email marketing with social media because they attract different markets. I might turn off both of them if I do this.
I’ve focused my marketing on social media sites and never thought of incorporating it to email marketing. Well honestly I’ve lost track of my email marketing campaign since these social media sites make it far easier to update my subscribers. Think I’m gonna renew that effort again. Thanks for this excellent idea!
.-= Michael´s last blog ..OSCommerce =-.
I never did email marketing but a friend of mine asked me adopt this way as it can be helpful in generating leads. I was searching on Google and it take me to your blog. You have explained it very well.
Thanks for the tips Justin. I’m a little wary of mixing my email marketing with social media because they attract different markets. I might turn off both of them if I do this.
Hi admin,
for a person who is new for social media marketing it is very nice and you keep sharing this types of information also in future.
I am beginner in this field so this article is very useful for me.This gave more information about social media.I learned how to incorporate social media into email marketing.Thanks
I’ve been using social media and email marketing for almost 2 years and based on my experience it’s more effective to use both marketing strategy. Email marketing gives you direct target audience, social media will help you get more people who are interested to your niche.
Diana @ Email Your Clients´s last [type] ..How not to become an Email Spammer
Hey Justin,
Great advices! Thanks so much for sharing. This is really a helpful post for me.
Incorporating Social Media into Email Marketing can be a little tricky but can be done. Great advice and I talk about the same aspects on my SEO Blog.
Great and very helpful post that shows the effect of incorporating social media to emails. We have to accept the fact that social media like facebook and twitter are part now of our marketing, in fact ,this is not the media used on any internet marketing. So for new comer in internet marketing they have to study how to use social media like facebook and twitter.
Great points as always, there are so many ways to market your blogs/products/etc on the internet- and the best way to get all the results you want is to utilize all of them.
Brilliant advice. I think a lot of Internet Marketers have become set in there ways ie. ‘I’m an email marketer’, ‘I’m a social media marketer’, ‘I run PPC campaigns’ etc.
I think people need to start integrating promotional methods into each other as you have stated in this post.
Periodic status update about newsletter on various social media channels is a brilliant concept. With enough appropriate buzz the users would invariably end up registering for the newsletter. Thanks for posting these amazing tips!