Jun
Marketing Basics- What Sells and Why
This is a guest post from Sachin of Web Profits.
Online marketing is an art form, a science, and is closely related to the basic principles of SEO. The marketing industry has been having a hard time getting a grip on this very tricky market, and the reasons are all too obvious. The basic process of getting sales isn’t well understood. Part of the trouble is that marketing online is marketing to an entirely different buying pattern based on external information sources.
The fact is that most online marketing is still being done using Old Media techniques, trying to transfer TV advertising and marketing methods to the internet. It’s a bit like trying to sell sand to people living in the Sahara. The net is full of advertising and marketing materials which are strenuously avoided. Most people are quite happy to ditch a web page rather than put up with irritating materials.
There’s a good reason for the resistance. Wading through marketing materials can be a colossal waste of time. When people are actually trying to buy something, they don’t go running to the nearest ad. They go looking for information about the products and services they want. They can evaluate any number of choices very easily.
This is the only market in the world where the consumer is more likely to be better informed than the market itself. People learn very quickly how to find the information they need about things they really want to buy. There is such a thing as impulse buying online, but that’s equally selective, and when it’s so easy to do a bit of research while shopping, that’s what happens.
What sells, an overview
Ironically enough in the Information Age, what sells is information. People are quite happy to read through any useful information and get facts. They’re a lot more receptive to meaningful information about products and services than they are to hype of any kind.
For example:
- Tell someone you’ve got a great new app that will cure their acne, improve their love life and make them 20 years younger, and nobody will pay the slightest attention.
- Tell someone you’ve got a new app that can do their business for them, and you’ll be snowed under with orders, the minute people can check it out, see how it works, and evaluate it. That’s information. Anything else is nothing.
What marketers need to install into their craniums is that their materials are a click away from oblivion in this environment. Nobody cares what the advertiser thinks of their own product. The mere fact that someone who may or may not exist and is living in a tree in Wisconsin likes it isn’t overly persuasive, either.
The “Why” factor
Internet marketing has its own rationales. The question marketers should be asking themselves is “Why would anyone want to buy this product?”, because that’s exactly what the consumers will be asking themselves. Online marketing must relate to information values, not hype, to sell.
The “Why” factor is the real issue for marketers. If you expect people to spend money, that endangered species in anyone’s life, they must have a reason. Concentrate on that, and you’ll sell, and sell well.
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.Related posts:
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yes i agree with you SEO is nothing but the online marketing we prmoting our prduct online with help of online marketing
great marketing basics,very great,thanks you
This is great information. I find that online marketing markets to a completely different genre of people than offline marketing. I think that most internet users are savvy and it’s harder to convince them that they need your product/service. Because of this, you need to believe in what you are selling. Choose a niche that you invest yourself in. If you don’t believe it, your potential buyers won’t either.
Thanks Kevin. Great advice, I couldn’t agree more about the importance of believing in what you are selling.
yes ..i agree with you.. Online marketing is an art form, a science, and is closely related to the basic principles of SEO
SEO contributes more to Online marketing as it delvers major sells on internet.
At some point, online and offline marketing have the same nature. Their basics are just the same the only difference is they have different environment that makes the specifics of online and offline marketing different.
I have to agree with the last comment. I don’t see too much of a difference between human nature online and offline. It’s just that they are absorbing more information at a quicker pace online.
It really is the Information Age, I agree. I’d be way more likely to buy the latter product than the former in your example, just like everyone else! It’s just a matter of figuring out what information you have that’s sellable or marketable, and if you don’t have any then it’s about finding it and getting it out there!
Asking yourself why a customer would want to buy your product is a great marketing tool – because if you can figure that out and harness it, you can probably convince someone that it’s true!
Putting yourself in the consumer’s shoes is key to selling or marketing. Great post.
Great information about marketing. Basic marketing if done right could give sizable results. Just follow all the standards and reap the positive results.
hello
ok ..i can be agreed with you.. Online marketing is an art form, a science, and is closely related to the basic principles of SEO..its true …i believe…
Online marketing is an art form, a science, and is closely related to the basic principles of SEO. We promoting our product online with help of online marketing. Online marketing must relate to information values, not hype, to sell. People must have a reason to buy your product Concentrate more on that and you will sell more of that.