I Do Web Marketing

Online video marketing is one of the most effective and efficient ways to distribute your message to a wide audience without breaking your advertising budget. As the average web user’s attention span gets shorter and shorter, fewer people take the time to read long articles or pages full of text. Those same users, however, will easily spend one to two minutes watching a video that discusses the topic that interests them.

Most marketing videos receive the best exposure on a video sharing site like YouTube. YouTube attracts 60 million unique visitors each month, with some of those viewers spending 5 – 6 hours a day watching videos. As one of the top five most visited websites in the United States, YouTube offers a unique marketing landscape in which to present your message.

As you’re preparing to launch your video, keep in mind that in order for viewers to find you, you’ll need to determine what keywords will help your video reach the largest audience. Search engines can’t rate your video content, so your keywords will be included in your title and description. YouTube helps you generate keyword phrases by allowing you to input descriptive phrases, video id’s and demographics and then suggesting appropriate keywords for your video. You should also consider using Google Adwords and other SEO keyword research tools in order to make sure your video gets the highest level of exposure possible. Long tail keywords (4 – 6 word phrases that a viewer might type in to find a specific topic or product) can benefit you as well by capturing very specific search requests entered by viewers who are the most likely to be interested in the product or service you offer. With 15 hours of new video being posted to YouTube every minute, it’s essential that you put some thought and effort into enabling your video to be found by your target audience

When creating your video, put some thought into the content creation. It should look professional and provide a clear message that answers the question the viewer typed into the search box. Remember, viewers have short attention spans, so if your video doesn’t provide what they’re looking for in the first minute or two, you’ll lose them to a competitor.

Once your video is online, spread the word. Post your video link on message boards and on your website. Send it through email and ask friends and family to share it. Post it on your Facebook page and share it with your Twitter followers. The goal is to get the link in front of as many eyes as possible in order to drive traffic to your link and increase conversion rates. Keep the content fresh and the message clear, and you’ll be rewarded with increased sales and brand loyalty among potential customers from every walk of life.

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.

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