Selling Products? Use Product Reviews to Increase Conversions!
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Favorable product reviews are very important in order to have a successful business. Today’s consumers are not stupid, and they are tired of wasting money on useless products. They realize that businesses often do not live up to their advertising claims. So instead of listening to the ads that they see around them, more and more consumers are turning to product and service reviews on the internet to help them decide what they will buy.
Consumers want to know if your product is going to break easily or if there is a similar product that is better. You want them to stay on your website until they purchase your product, not leave it quickly to find other products or more information. Having product reviews on your website will give it the advantage over other websites with similar products by influencing the consumer and improving your conversion rates.
Having testimonials from happy customers on your website will help you to improve conversion rates. Customers want to know that your business has a reliable product or service and they appreciate seeing the feedback from other satisfied customers. Make it clear that you welcome the feedback of your customers and encourage your best customers to go online and post a product or service review. Many companies offer discount coupons to customers in exchange for their feedback. Customer reviews of your products can be spread throughout your website to attract the most attention and improve conversion rates. Besides having a specific page for these reviews, place some reviews on landing pages and even on the shopping cart pages to keep the satisfaction of your customers and the quality of your product in the consumer’s mind as they look through your website.
However, companies should be concerned with more than customer testimonials on their websites. Consumers know that some companies do not hesitate to post fake customer reviews in order to put their product in the best light possible. This is why it is important for products to be reviewed on blogs and newspaper articles. These sources give customers more objective feedback and make them feel more comfortable with their purchasing decision. Take full advantage of any product reviews that you receive in blogs and newspapers. Linking to these reviews or quoting the reviews on your website can be a great way to improve conversion rates.
Customers want to know that they will be happy with your product or service. If your business website provides them with this assurance, they will purchase your product and your conversion rate will soar.
Be sure and subscribe for the latest web marketing strategies and updates! Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients.
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I have to admit that i hate it when companies write positive reviews for themselves, and then post them. They aren’t even well written, any customer can realize that that’s a fake on. So, instead of doing good it can be harmful for a company’s prestige.
its better to do so or else its waste of money and most important if the product turns harsh..
You’re definitely right Chris – of course I am referring to ACTUAL consumer reviews of products!
Testimonials are awesome and much more easy to get than many think. It comes down the word-of-mouth aspect. Instead of a business trying to convince people to invest in a product, real world opinions are shared which help people connect.
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I got this tip months back from Daniel Scocco of DailBlogTips. Writing unbiased reviews is a great way of increasing affiliate conversions too cos those who take time to read the reviews (bad or good) are the ones most likely to place an order. It’s like your review should serve as an eye opener to them about things that they probably wouldn’t have noticed on their own.
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