Social Marketing

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Another process in the internet marketing procedure, that we take at Novel Concept Studio, is Social Marketing. This can be a very effective tool, and is a way to create brand exposure. Some of these sites see several hundred thousand visitors per day.

The first thing you want to do is decide which social networking site is best for you. There are two major ones, and that is MySpace and Facebook. Depending on your business though, these may not be right for you. One that we have recently joined and found very useful is Xing. The reason I recommend Xing, is because they are geared towards businesses who are looking to network with other business professionals. There are sites like LinkedIn and Ryze, but quite frankly found it difficult to expand your network to new people. Xing makes this process simple with its search criteria.

Now, once you have decided on your social networking site, you need to dig in and start to branch out and establish contacts. I always advise clients to choose one site and devote all of your attention to that one site. Once you are fully established on one networking site, then you may move on to another. It can be overbearing if you have 5 different social networking accounts, and don’t know how to utilize each site properly.

With any of the social networking sites, you need to complete your profile. This is where your contact information will be placed. It is also HIGHLY recommended to ensure your web site’s URL is placed somewhere prominently in your profile. There is generally a section to place your URL. Take the time to complete your profile as it will help you later when you are trying to establish contacts and expand your network. People like to know how they are accepting into their own network, and having a fully completed profile lets other users get to know you and your company.

With Xing, I would recommend finding groups within your niche market. Participate in forum activities to show that you are knowledgeable in your field. Make sure that your signature or posts leave a link back to your site. Also, do searches for businesses in your area. Find members who you think could benefit from your product or service. Try to reach out to them and establish them as contacts.

I hope this helps to get you started in your social networking venture. As usual, we can take the hassle out of your social networking headaches as part of our internet marketing package at Novel Concept Studio.

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