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October 3, 2008

Three Announcements!

Thanks for coming back to read more web marketing related content. If you haven’t already, be sure to subscribe to my RSS feed. Thanks for visiting! It’s a new month, and Novel Concept Studio has been hard at work. We have a few major announcements! First and foremost, our website at www.novelconceptstudio.com has been COMPLETELY [...]

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September 25, 2008

Digital Asset Management/Optimization

Digital Asset Management (DAM), or Digital Asset Optimization (DAO), has been floating around the search engine optimization world for a little while now. It is sometimes even referred to as SEO 2.0. Though it is a term that has been around for awhile, it still seems to be a relatively new concept to the SEO [...]

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September 19, 2008

Don’t Overstuff Your Site!

Once you have identified a couple of your selected targeted keyword phrases, it is important that these phrases are placed throughout your website. However, just as important, is not being completely repetitive and have these keyword phrases repeated constantly. This can actually do more harm than good, as search engines will catch on to what [...]

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September 14, 2008

Online Reputation Management

Online shopping is growing, and by the year 2010 it is expected that over $300 billion will be spent in online purchases. Therefore, having a solid online reputation is of great importance, and managing that reputation is just as important. People typically do research on the products and the businesses that sell those products. Do [...]

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July 27, 2008

Writing Articles to Market Your Business

Writing articles is sort of similar to a press release. However, your goal is to not necessarily make news headlines. The goal of your article is to have it read by as many people as possible. Any article should showcase your business and be a topic of discussion within your niche market. Like anything else, [...]

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July 26, 2008

Choosing Your SEO Provider

In a follow up to a previous post about Black Hat SEO tactics, I thought it best to discuss your options on an SEO provider. Unfortunately, there are some companies out there who have given the industry a black eye. These companies have gotten websites blacklisted in search engines and do not provide an ethical [...]

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July 8, 2008

Issue Press Releases

Press Releases can be an important part of your internet marketing campaign. The goal of a press release is to alert the media and possible consumers of news related to your company. Whether you are releasing a new product or service, have a huge sale, or anything else you feel is newsworthy. You may just [...]

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June 22, 2008

Things to Avoid When Marketing Your Website

This post is going to cover a very important aspect of internet marketing. This will be helpful you to ensure your SEO provider is not doing any of these tactics. These tactics are often referred to as “black hat seo,” and should be avoided at all costs. Overuse of Targeted Keywords It is important to [...]

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June 12, 2008

Essence of One Way Link Building

The heart and soul of most marketing campaigns is in the link building aspect. Whenever another site links to yours, it is commonly referred to as a backlink. Why are backlinks so important? Well, search engines (Google in particular), take great value in the amount of links a web site has pointing to their domain. [...]

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April 26, 2008

The Power of the Blog

The word “blog,” is derived from the term web log. So far in this blog, I have discussed every one of our internet marketing services except the Blog. Well, this will be the topic of discussion today. Blogs have really taken the internet by storm. Everyone, even some companies, have blogs nowadays. Blogs are great [...]

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