I Do Web Marketing

It’s not a job that most people like or have an aptitude for; it’s seen as pushy, demanding and in-your-face; and it makes people revile you if you don’t take the right approach. But no matter that marketing is associated with all these negative aspects, it is one job that reaps you rich rewards if you know what your targeted customers want and how to adapt your marketing strategy to each of them accordingly. To that end, you must avoid the following irritants when you’re marketing on the web, because they’re the ones that turn off your customers and make them never want to even look in your direction again:

• Pop-ups: This one ranks high on my list of irritants; imagine trying to get to the information on a site only to find your sight blocked by a large pop-up that has a barely visible close button – whether you’re pressed for time or not, you’re definitely not going to look at the advertisement. This is because it’s in your face and you don’t want marketers shoving offers at you when you’re actually there for something else. So if yours is a site that annoys with pop-ups, you can bet that people are not going to be making too many return visits.
• Unrelated text: If you’ve ever run a search string through Google and been directed to a site only to find that the pages are gibberish with keywords littered among the text, you’ll know what I’m talking about. SEO is necessary, but not to the point of conning visitors to your site. Your keywords must be seamlessly integrated into your text (and that’s where good writers come in handy) instead of just being thrown around at random here and there. If your site flatters to deceive, it’s more an irritant than a good marketing tool.
• Distractions like music and videos: While video slows down the speed at which the page loads, audio is distracting and startling most of the time, especially if the environment is formal and quiet too. So use these forms of media only when necessary, and when it comes to audio, allow your visitors to switch it on when they want to hear what you have to say.
• Opt-out schemes: Marketers think they’re being smart by getting customers to stay with them using opt-out schemes – for those in the dark, with these schemes, you’re signed up for a service automatically and if you want out, you must go through the long rigmarole of finding the relevant link and unsubscribing yourself. Most people don’t have the time or the patience to do this, and that’s why marketers take advantage of this scheme. But when your mail continues to arrive unsolicited, it does not endear you to them.
• Complicated websites: And finally, you may think your site looks good and works wonderfully, but if it’s too complicated for people to use, they’re not going to come back. So make your design simple and easy on the eyes, make choices and navigation relatively straightforward, and give your customer what they want rather than what you have – that is the key to good marketing.

By-line:

This guest post is contributed by Shannon Wills, she writes on the topic of Internet Providers . She welcomes your comments at her email id: shannonwills23@gmail.com.

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Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.

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