Aug
Top Ten Reasons to Use SEO
This post has been updated with new statistics and reasons. View the new post.
We recently created this flyer for an upcoming trade show. I felt it was something that I needed to share on this blog as well. So without further ado, here are the top ten reasons to use SEO to market your business:
#10 – Nearly 250 millions searches are performed per day on Google alone.
#9 – Online marketing = a virtual salesman 24/7/365
#8 – Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC)
#7 – Online marketing up an average of 8.6% a year through 2011. $41B spent in 2007, $69B by 2011
#6 – Online marketing currently at 7.6% of all media advertising spending is projected to be at 15.2% in 2013.
#5 – E-Commerce sales will grow 4.4% in 2009 to $141B, and jump to 16.5% in growth in 2010.
#4 – Recent Phoenix Business Journal states an estimated $25B leaving print media and going directly to internet marketing.
#3 – Your competitors are getting wise! SEO utilization is at 39% of all businesses, up from 19% in 2007.
#2 – Increased brand visibility and awareness as 8 out of 10 people find companies they eventually do business with online.
#1 – Best way to initiate a direct response as it is the only form of marketing that puts you in front of targeted prospective customers who are looking exactly for what you offer.
These stats are from all kinds of various marketing reports, most of which come from www.marketingsherpa.com. Hopefully, you find this information helpful. If you have additional statistics that you think warrant placement in this list, please share!
Justin McGill is a web marketing professional and runs a successful Small Business SEO Firm. He is the founder and CEO of SEORCHERS (read: [surch-ers]) - a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. He is available for SEO Consulting and now you can connect with him on Google+!.Related posts:
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Great Points Justin… Especially #3, which here is a bit of elaborating… – Your competitors are getting wise! SEO utilization is at 39% of all businesses, up from 19% in 2007….
Yet with all that time, energy, and resources customers spend on SEO to attract those high quality leads, what are customers doing to CONVERT those leads? Many business are doing nothing…
I know you (Justin) and I both are big on Conversion Optimization Analysis and one of this simplest Conversions is tying in Email Marketing to a Compelling Call to Action combined with effective Search Engine Optimization.
Come see how effective a Compelling Call to Action is… http://firedrum.com/blog/
All you say is truth. Without SEO there is almost none change that your site will become visible to anyone except yourself, your girlfriend and your mama. That is pity because the popularity of sites should be based on their content, not marketing, but what can we do about it? Nothing, web marketing is the whole branch of tools and applications to increase site’s traffic and it is still growing fast. Soon there will be probably no site that is not using some SEO efforts to become visible and search engine results.
Great list.
SEO provides the best ROI of all media.
That is pity because the popularity of sites should be based on their content, not marketing, but what can we do about it?
It is a nice post with sharing good info related to top Reasons to Use SEO….
.-= cheese cake´s last blog ..Food related products and services =-.
It is a nice post with sharing good info related to top Reasons to Use SEO….It is really nice post.keep it up…..
Great list of valid reasons why we should use SEO. Nice post.
All your points are really truth, i agree with you.
Still web marketing is growing fast and it is also a tool and application to increase site’s traffic. It puts you in front of targeted prospective customers who are looking exactly for what you offer.
A great article with ten top reasons why we should use SEO. Thanks for your great effort.
Web
marketing
.-= Internet marketing services´s last blog ..Does your website content entice your visitors to buy or send them to sleep =-.
SEO is great return on investment. As long as it is focused and measured it works for all customers.
.-= web design birmingham´s last blog ..Home Page =-.
In current time all know how much internet grown and future business and e-business growth of internet business so seo become very helpful for any business, If business directly or indirectly related to internet and according to your given points seo become must to use.
What are the best social bookmarking sites for use with SEO for a technology company?
Thanks for the useful list of points given about the search engine optimization ..
All your points are really truth, i agree with you. Still web marketing is growing fast and it is also a tool and application to increase site’s traffic. It puts you in front of targeted prospective customers who are looking exactly for what you offer.
A great article with ten top reasons why we should use SEO. Thanks for your great effort.
great list. You have describe very well why we use SEO. thanks for sharing such info.
Justin,
Why is it that numerous accounts have lest blog posts above that are redundant or the exact same wording as left prior? -some are exact duplicates!
Beautiful blog- we’re getting our literature finalized today- you can be sure this will be on it!
Pete – I am not sure what you mean? Are you referring to comments? I am not seeing any duplicate posts or comments so I am not sure what you are referring to. Thanks for the feedback though!
“SEO utilization is at 39% of all businesses, up from 19% in 2007.” – a good reason indeed. I started in the business of SEO in 1997, before it was even called “SEO.” Back then, we referred to it simply as “internet marketing” or “web promotion” and almost no one even had the slightest clue of how to get ranked in the search engines. Ironically, it was a lot easier back then, so the learning curve was not so steep. Now, most small business owners at least know what SEO is…many of them engage in some SEO themselves and those that don’t have the inclination to test the waters with their own time will pay someone to do it for them. So, yes, this is a *very* good reason to use SEO – whether you are or not, your competitors likely are!
SEO is everything nowadays. Google yahoo and msn are 1,2,3 in terms of traffic rank. If you aren’t doing seo you aren’t getting traffic.
.-= godaddy coupons´s last blog ..HostGator =-.
SEO is of premium importance – I think it should be taken into consideration right from the onset of designing and producing anything new for the web.
Any tips for performing well in natural search if your site is within a very competitve niche?
Thanks for share these Top Ten Reasons to Use SEO.these are really nice…
.-= irish pub´s last blog ..Different categories of pub tables =-.
Very nice post. SEO is a great way to endure traffic and when you have great SEO and your ranking is high, You have greater chances to have more clients and adds more money to your business. Anyways, Thanks for these reasons which are really true and a great way to guide new investors in the net. Good job!
Good range of data on SEO, in the UK we would estimate the split of SEO to PPC as being between 60-70% and 40-30% respectively.
As if anyone needs to know ten reasons why they should use SEO! I mean, it’s a great list but I would have thought everyone would know the benefits of SEO and the effects it would have on their website. More traffic = more exposure = more visitors = more sales = more money! Awesome.
Great article Justin. A lot of people still don’t really understand what SEO is all about. I didn’t realise where I was going wrong with my internet business until I realised I was on the 5th page of Google. I tried to up the marketing of my side and got myself to the 3rd page. I’m still working on it but as soon as I get up to the first page I’m sure my business will grow much quicker.
It is hard to understand why so many people are still so adverse to the internet when you see these numbers. A lot of small business owners would have businesses double or triple their current size if they were to harness the power of the internet.
.-= Thomas@SEO Services´s last blog ..Cheap SEO: Yes It Is Possible! =-.
Nice post Justin. SEO is very helpful t increase traffic to your website but you have to pay for the people doing it. How about driving traffic with no payments at all? That is the role of offline advertising. For example, I’ve had great luck with postcards, display ads, classified ads and recently radio advertising, which I am finding very interesting for driving qualified leads to my business.
Small online business companies may get higher leads by undergoing SEO. The post will be useful to all SEO beginners.
Thanks for sharing…
The number one reason in my opinion is the fact that you can perform SEO with little or even zero costs. Additionally, much more people click organic search listings than paid search listings.
Shirl @ Matador Costumes´s last [type] ..About Us
Thanks for these tips. For sure they seem very good. Thumbs UP
Very well said. SEO will surely make your page internet-wide, which can help you promote your business. And aside from that, you can also convert your site for your business to a site money web site, which can be added on your ventures.
Hi, I find your post very enlightening. I must say that SEO is still the most effective way to have an appearance to main search engine and get potential back links.
Vincenzo @ bounty hunter costume´s last [type] ..Privacy
Wow I never have seen it all put together but many people would benefit if they actually paid attention to this.
Return of Investment (ROI) for all online business is the number one reason why they implement the use of SEO to market the business. And people spend more time searching on the internet and use search engine to look for an information.
Just by looking at these stats, I’m very sure about people optimizing their website would swarm to SEO. Just to let them know.
If you’re thinking about hiring an SEO, the earlier the better.
Thanks for the report. This is really helpful. This could be my baseline when changing my search engine optimization strategy. I do wish you more success in your blogs.
In addition, if you are aiming to penetrate the global market SEO can help you get global exposure in the web and establish a good brand around the world.
Its such great list you have, which gives an idea how important is SEO. Many clients have their perspective of their product but you must have SEO in order optimize you marketing strategy online. Fantastic article its a great help.
Wow, point 7 about how much businesses are spending amazed me and it’s good to see that businesses are spending more on marketing that works.
Good list overall.
Nice presentation of the reasons of why should we use SEO. For me, the ultimate reason to use SEO is to make money for long term with less costs.