Web Design – Do It Yourself or Hire Someone?

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So your business needs a web page, and you think you’re up for the task. Afterall, there are billions of websites on the web, surely you can make one, right? Well, if you can work your way around the internet, odds are, you can also put up a website. There are hosts, which will make it relatively easy for you and you will be given a generic looking template that is used on thousands of various websites. The problem for you is, this is for your business, and you always want to make a good first impression. You only have one shot to make your first impression, and this is why I always advise customers to hire a professional, whether it is Novel Concept Studio or not.

A good web designer is worth their weight in gold. You will save literally hundreds of hours of learning the trade. Not only your own time investment, but if you hire a friend so that you can get it done cheaply, it may cost you later in terms of mistakes and missed opportunities. Also, if the web pages are not put together properly search engines may have difficulty “crawling” your website. Meaning, you won’t be getting good search results.

Your budget will obviously affect your decision. It is important to remember that if your website requires such things as flash, or e-commerce capabilities, you are looking at a very heavy time sink for your developer. If you have absolutely zero money, you may be able to find a quality designer that will share in revenue, but the odds of finding a quality web designer with no money are pretty slim. You will be forced to use a student, or someone very new to the field who needs something to showcase in their own profile. The old adage, “you get what you pay for,” still holds true.

There are literally hundreds of thousands of web designers out there. So how can you tell a good one from a bad one? Well, quite frankly, you want to look at their profile. If, for some reason, they do not have a profile available online, then ask for a few of the URL’s of sites they have developed. Take a look at those sites. Are they professional? Do they have clean layouts, with good color schemes and typography? These are important factors in your decision. Another important factor in your decision should be how well they communicate. I know at Novel Concept Studio we take great pride in responding to our customers immediately. However, there are several developers out there who take several days to respond, if at all! This, in my opinion, is unprofessional and shows you what kind of developer you’re dealing with.

Doing a website yourself will provide you with invaluable experience that can be used time and time again. However, if this is your first website and it relates directly to your business, then I highly recommend hiring a professional.

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